Associate II: Business Development Retail & Digital Lines at ICEA Lion Group

Job Summary

• Driving revenue growth and expanding the new and renewal General Insurance (GI) business portfolio.
• Involves cultivating profitable business opportunities for the company through the establishment of robust relationships and partnerships.
• To lead, promote, and manage the adoption of digital products and services, ensuring a seamless user experience, increased transaction volumes, and improved customer satisfaction. 

ROLES AND RESPONSIBILITIES

Sales & Relationship Management

• In-Person Networking through building and maintaining deep client relationships
• Needs assessment: Conduct thorough risk-profile analyses to tailor, General, and Microinsurance solutions for clients.
• Field Activations: Lead client and intermediary engagements, business presentations, and industry networking events to drive direct referrals and offline closures.

 Digital Sales & Omnichannel Growth

• Digital Lead Generation: Execute social selling strategies, inbound lead conversion, and online prospecting via digital channels.
• Funnel Optimization: Collaborate with marketing and product teams to optimize digital quoting platforms, test landing pages, and track customer drop-off rates.
• Virtual Consultations: Drive rep-involved digital sales through virtual product demos, and instant messaging/chat support.

Strategy, CRM, & Reporting

• Pipeline Management: Maintain an accurate, up-to-date sales pipeline tracking both digital conversion metrics and traditional field quotes.
• Compliance & Underwriting: Ensure all policy applications, client disclosures, and digital KYC/AML checks comply with regulatory guidelines and insurance standards.
• Performance Reporting: Analyze combined acquisition data to present monthly revenue, renewal, and channel-mix reports to senior management.
• Intermediary Digital Enablement: Drive digital transformation among existing agency and broker networks by onboarding them onto our digital portals and tracking digital adoption rates.
• Data-Driven Market Analysis: Utilize customer data analytics to identify market trends, spot cross-selling opportunities, and pitch personalized risk solutions to target industries

ACADEMIC AND PROFESSIONAL QUALIFIACITIONS AND KNOWLEDGE

• Education: Bachelor’s degree in Business, Marketing, or a related field.
• Technical Skills: Proficiency in CRM systems, digital sales tools, and understanding of web/app functionality.
• Insurance Knowledge: Solid understanding of key insurance lines and the regulatory landscape governing digital sales.
• Communication: Strong interpersonal skills for bridging gaps between technical and business teams.
• Commercial Acumen: Strong negotiation, presentation, and contract-structuring skills with a track record of meeting or exceeding revenue targets

EXPERIENCE

• 3+ years of experience in digital sales, business development, or e-channel management, preferably in the insurance or financial services sector

CORE TECHNICAL COMPETENCIES

• Good customer relationship management skills (internal and external customers).
• Good communications skills, both written and verbal.
• Self-motivated but able to work as part of a team.
• Good organizational and time-management skills.
• Positive attitude, self-motivated, self-driven and able to work with minimal supervision.
• Trustworthiness and discretion when handling confidential information.
• A smart appearance and professional manner.
• Strong attention to detail, ability to multitask and performance oriented.
• Proficient knowledge in IT.