CDL was founded in early 2003 by its current Managing Director Lucy Mmari.Within her 14 year tenure in a well established logistics company, She honed her skill in human resources management and thereafter started CDL.
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Tensure effective placement, utilization, and maintenance of company-owned coolers and fridges in the market tdrive product visibility, availability, and sales while safeguarding company assets.
Key Responsibilities:
Asset Deployment & Management
Identify and allocate coolers/fridges thigh-potential outlets in line with company policies.
Maintain accurate records of asset allocation, movement, and utilization.
Conduct regular audits tensure assets are properly branded, functional, and compliant.
Sales & Visibility
Ensure company products are well-stocked, chilled, and displayed prominently in fridges/coolers.
Negotiate with retailers for premium space allocation and exclusive product visibility.
Monitor competitor activities and recommend corrective actions.
Relationship Management
Build strong relationships with retailers, distributors, and key accounts tensure effective use of assets.
Train retailers’ staff on proper usage and care of company equipment.
Maintenance & Compliance
Coordinate preventive and corrective maintenance of coolers/fridges with the technical service team.
Ensure proper documentation for cooler requests, transfers, and retrievals.
Enforce company policies on asset misuse, loss, or damage.
Reporting & Performance Tracking
Submit regular reports on asset utilization, sales uplift, and market gaps.
Track ROI on cooler deployment and recommend optimization strategies.
Qualifications & Experience:
Diploma/Degree in Sales, Marketing, Business, or related field.
8-10 years of experience in FMCG sales/trade marketing, preferably with cooler/fridge asset management.
Strong negotiation and relationship management skills.
Knowledge of asset tracking systems and basic technical understanding of refrigeration equipment is an added advantage.
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