Brand and Admissions Associate at Nova Pioneer

• Nova Pioneer is looking for a superstar Brand and Admissions Associate to fill the role and be ready to start in November. As a Brand & Admissions Associate, you will be part of the Admissions team within the Kenya Marketing Function. You will be responsible for helping expand our footprint across Kenya while achieving our annual admissions enrolment targets and delivering an exceptional prospective parent and student experience.

ABOUT THE ROLE

You will be responsible for:

Content Creation / Engagement: 

• Building an ecosystem of compelling content that engages current parents and prospective families, drives brand awareness and catapults Nova into the stratosphere of game-changing educational organizations. This includes but is not limited to regular and agreed upon social media engagement (facebook, twitter, Instagram), student-run blog, regular newsletters, video, and web content. You will be responsible for developing and implementing fresh ideas across a variety of media, and measuring its effectiveness on a bi-weekly basis. 

Customer Engagement / Events:

• As the Admissions & Brand Associate, you will be expected to organize and execute events (liaising with external companies and individuals where necessary or applicable) that both creatively encourage increased engagement with current parents, and which drives admissions with prospective families.  You will be responsible for the collection and analysis of data to determine the effectiveness of the admissions events, and for making recommendations on potential improvements.

Admissions: 

• Tracking each applicant through the admissions funnel, from application to admissions decision in an organized and timely manner that reflects the Nova brand – as well as monitoring the data to regularly provide updates to your manager and the team on the progress.

Communications: 

• Taking the lead on any written, verbal (phone, in person), and electronic (email, SMS) communications to parents of Nova students, this includes copyediting, proofreading, and revising communications across a variety of channels, and escalating it up to the chain where necessary or prudent. 

Data & Reporting: 

• Giving the organization visibility into our progress against targets will be a key responsibility in this role. Filling and maintaining the Brand and Admissions dashboard in a timely manner, preparing and submitting monthly, quarterly and annual reports on activities mapped out will be key to measure our progress against your team’s key objectives.

Procurement:

• Liaising with the External Relations Team (and within a budget set by your Manager) to order and refill marketing materials including (but not limited to) promotional materials, decorative materials, admissions materials, Nova swag, etc.

ABOUT YOU

• A Bachelor’s Degree in Marketing, Commerce or any related field.
• You have a minimum of 2-3 years of working experience. Experience in marketing and communications is ideal but not required. 
• You are a great communicator: You are able to provide a clear and persuasive pitch to anyone and have excellent written and verbal communication skills.
• You are results driven: You are goal oriented, move fast and take ownership of work.
• You have strong skills working with data: You know how to structure data in a compelling way, analyze data to pull out key insights and trends, and make data-driven decisions
• You have strong project management skills: You are able to juggle multiple tasks, provide support to junior-level staff and meet deadlines and targets
• You are entrepreneurial and empathetic. You are able to understand the various Nova Pioneer stakeholders and think creatively about how to effectively communicate to them.
• You’re a strategic thinker and can independently develop and execute a plan with clear timelines and delivery
• Your past managers describe you as a self-starter with strong work ethic
• You truly enjoy interacting with new people, the challenge of building relationships, and have strong interpersonal skills
• You are passionate about education (required) and have a deep knowledge of the space (desired)
• You have good analytical skills and are data driven
• You are social media savvy
• You have the ability to thrive in a fast‐paced, entrepreneurial environment
• You are excited about our organizational culture—and in particular, you are fired up to challenge yourself by embracing mutual vulnerability and a firehose of feedback
• You have the ability to thrive in a fast‐paced, entrepreneurial environment
• You are excited about our organizational culture—and in particular, you are fired up to challenge yourself by embracing mutual vulnerability and a firehose of feedback