Brand Manager - Business Marketing at KCB Bank Kenya

KEY RESPONSIBILITIES

• Development and execution of marketing plans for assigned business units under Digital Financial Services.
• Working closely with the unit heads, product development teams, and sales teams to achieve the business objectives whilst participating in projects driven by the respective business units supported.
• Develop briefs for campaigns and engagements in line with the business and brand objectives.
• Working with partner agencies and suppliers to ensure timely execution of promotional projects and campaigns with the aim of achieving the business and brand objectives and implement an internal marketing plan.
• Regular performance tracking of marketing campaigns and activations against set KPIs e.g., sales numbers and value, monthly share of Voice (SOV), and compilation of reports on each activity that is circulated to the respective stakeholders.
• Carry out competitor advertising and industry trends and prepare monthly reports with recommendations to the line manager.
• Monitor assigned budgets and reconcile the same on a monthly basis with Finance whilst ensuring all projects are delivered within budget and within policy to meet the objectives across their Business Units.
• Stakeholder management: ensure quality relationship management with all stakeholders i.e., business partners and branding service providers for own area.
• Working with analytics to identify key consumer insights to strengthen the development and execution of brand campaigns while ensuring delivery against the overall bank strategy; Utilize research reports such as Brand Tracker, Usage and Attitude surveys, and product-specific surveys to inform and develop marketing plans.
• Act as the brand custodian in own area by monitoring the continuous implementation of the Brand Standards across all assets and consumer-facing touchpoints.

MINIMUM POSITION QUALIFICATION REQUIREMENTS

Academic & Professional

Education

• Bachelors’ Degree – Any relevant field (RQ)
• Master’s Degree – MBA (AA)

Professional Qualifications

• CIM (AA)

[1] Need Types are: RQ = Required, AA = Added Advantage

Experience

• Total Minimum No of Years’ Experience Required – 4 years

Detail

• Brand Management – 4 years (RQ)
• Portfolio Management – 3 years (RQ)
• Managing teams – 1 year (RQ)
• Agency Management – 3 years (RQ)
• Planning and organizing experience with working proficiency in Project Management skills – 3 years (RQ)
• Communication & Presentation Skills – 3 years (RQ)