Brand Manager - Industrial Area at Brites Management

Duties and Responsibilities

• Strategic Brand Development: Craft and implement comprehensive brand strategies aligned with company objectives, drawing insights from FMCG/Food Franchising/Hospitality.
• Digital Marketing & Social Media Initiatives: Spearhead digital marketing campaigns and social media efforts to enhance brand awareness, acquisition, and engagement across various online platforms.
• Product Innovation: Collaborate with product teams to introduce new offerings that resonate with consumers and reinforce brand identity, leveraging insights from social media platforms.
• Unified Brand Messaging: Ensure consistent brand messaging across all channels, including digital, traditional, and customer touch points, with a special focus on social media platforms.
• Market Analysis: Conduct thorough market research and competitor analysis to identify opportunities and refine brand strategies, with a specific emphasis on social media trends.
• Budget Management: Efficiently manage marketing budgets to maximize ROI and achieve business objectives, allocating resources effectively for digital and social media campaigns.
• Cross-functional Collaboration: Work closely with internal teams to align brand strategies with overall business goals, fostering collaboration and synergy across departments.

Key Requirements Skills, experience and qualification

• Bachelor's degree in Marketing, Business Administration, or related field.
• Minimum 8 years of brand management experience in FMCG or food franchising, with a focus on digital marketing and social media platforms.
• Strong understanding of marketing principles, consumer behavior, and social media trends.
• Proficiency in digital marketing strategies, tools, and social media management platforms.
• Excellent communication, analytical, and multitasking skills.
• Familiarity with market dynamics in Kenya and a knack for adapting strategies accordingly.