Brand/Social Media Specialist at Tech Trail IT

We are seeking a creative and talented Social Media Manager to oversee our social media platforms. In this role, you will create engaging content (both text and video), manage posts, and interact with our followers, ensuring consistent brand voice and alignment with our marketing goals.

Responsibilities.

• Design and implement a comprehensive social media strategy across multiple platforms (e.g., Meta, X, Instagram, and TikTok) to align with business goals.
• Create, curate, and manage engaging content, including text, images, videos, and promotional materials.
• Monitor social media channels for trends, news, and customer feedback, responding promptly to inquiries and comments.
• Analyze and monitor social media metrics (e.g.,, SEO and web traffic) and generate reports to measure the success of campaigns and strategies.
• Collaborate with other teams to align social media activities with broader marketing objectives.
• Research and stay up-to-date with current industry benchmark trends, emerging platforms, audience preferences, and competitor activities to ensure our social media presence is cutting-edge.
• Plan and manage social media advertising campaigns and implement new features to drive brand awareness and customer acquisition.
• Monitor and ensure compliance with legal and regulatory requirements related to content on social media.
• Maintain a cohesive brand image and boost our online presence.

Requirements

• Bachelor's degree/ Diploma in Marketing, Communications, or a related field.
• Minimum of 1-3 years of proven experience in social media management.
• Hands on experience in content management. 
• Strong knowledge of online marketing channels, social media platforms, tools, and best practices.
• Excellent copyrighting and communication skills.
• Ability to analyze social media metrics and adjust strategies accordingly.
• Creative thinker with a strong sense of visual aesthetic and ability to deliver creative content including text, images and video.
• Stay up-to-date with the latest social media trends and digital technologies.