Brand Strategy & Digital Solutions Provider at Strathmore Business School

The objective of this engagement is to create a cohesive and professional brand identity, build a customer relationship infrastructure, implement effective social selling techniques, and deploy a comprehensive digital strategy. The project will culminate in the launch of a fully functional website that supports digital marketing and CRM initiatives.
Scope of Work and Deliverables
Brand Strategy and Assets

• Oxyplus International seeks to develop a robust brand strategy that will focus on strengthening its market presence and positioning as a leading manufacturer and supplier of medical and industrial gases in Kenya. The chosen agency or consultant will be responsible for the following tasks:

Development of Brand Guidelines:

• A comprehensive brand guidelines document covering:
• Brand mission, vision, and values
• Brand personality and tone of voice
• Key Strategic pillars that align with the brand mission, visions, values, and ethos.
• Visual identity elements (logo usage, color palette, typography, etc.)
• Imagery guidelines (photo styles, video styles, illustrations, etc.)
• Brand application (stationery, packaging, online/offline presence, etc.)
• Complete Brand Asset Package:
• A full suite of brand assets, including:
• Logos (primary, secondary, monochrome versions)
• Icons and supporting graphics
• Templates for presentations, business cards, letterheads, etc.
• Digital assets (social media headers, profile images, web banners, etc.) Social Media Profiles Set Up:
• Creation or optimization of social media profiles on relevant platforms (e.g., Facebook, LinkedIn, Twitter, Instagram)
• Branded cover images, profile photos, and bio setup according to brand guidelines