Business Analyst- Digital Ad Operations at Nation Media Group

Nation Media Group seeks to recruit an experienced and self-motivated individual to the position of Business Analyst- Digital Ad Operations in the Advertising department.

Reporting to the Planning and Data Manager, the job-holder will be responsible for implementing ad campaigns (audio, video and/or display) across various platforms (online, mobile, Apps & devices). This includes, but is not limited to: ad trafficking, Quality Assurance (QA), providing campaign reports and analytics to support the local markets digital sales efforts.

Key responsibilities

• Trafficking, scheduling, managing and optimizing web, mobile, Apps, video campaigns from all sales offices and ensuring they are delivered in accordance with clients' needs & requests;
• Optimizing programmatic networks for web increase revenue for unsold remnant inventory;
• Working closely with sales teams to optimize campaigns and revenue provide insights into best practices;
• Responsible for ensuring standard, rich media and responsive creatives comply with technical requirements and editorial policies across all devices, screens and platforms;
• Responsible for troubleshooting and providing immediate solutions to issues and problems with creatives, tags, clicks, trackings and impressions discrepancies;
• Co-ordinating complex native advertising campaigns and work with Client Solution to ensure a smooth launch and schedule of the traffic drivers and promos;
• Responsible for testing and quality assurance for new products and ad formats;
• Reconciling all campaigns at the end of each month to ensure all revenue, delivery and client details are correct so that Finance can process the monthly invoice run;
• Creating and updating products, agency and advertiser details in the DoubleClick for Publisher (DFP) and ensuring they are forwarded to finance correctly;
• Generating customized campaign reports to suit client sector deliverables and attained customer objectives.

Job Requirement

• Bachelor's degree in Information Technology or its equivalent from a recognized institution;
• Skilled and experienced in Front-End web development technologies such as JavaScript, CSS and HTML;
• Must have experience with DFP, familiarity with rich media tags, basic understanding of JavaScript's, CSS, HTML5 and responsive design; site architecture, information design and accessibility;
• Knowledge of user experience design i.e. usability, navigation;
• Must have knowledge of Web Content Management Systems(CMS).