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  • Posted: Dec 3, 2024
    Deadline: Dec 10, 2024
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  • Diageo is the world’s leading premium drinks company, a business built on the principles and foundations laid by the giants of our industry.
    Read more about this company

     

    Business Development & Experience Manager

    Strategic Focus:

    • Develop and implement a strategic plan that will deliver on business targets: traffic, revenue, time spent, frequency of visits and sentiments.
    • Align microbrewery marketing strategies (MBP) with the overall business strategy.
    • Research and integrate new technologies to enhance visitor experience and operational efficiency.
    • Develop and implement a comprehensive Client Relation Management strategy which includes business development to develop and maintain new and existing customer relationships.
    • Optimize Direct to Consumer performance across digital marketing, product range, and customer experience.

    Marketing & Business Development:

    • Drive high standards of consumer experience and satisfaction at the microbrewery.
    • Develop & leverage a network of contacts to attract visitors to the microbrewery by identifying, pursuing and closing on new business opportunities, customers, and partnerships.
    • Oversee all marketing activities, including campaigns, promotions, and pricing to drive visibility & awareness for the microbrewery.
    • Collaborate with tourism industry partners and industry bodies to drive growth and enhance the reputation of the microbrewery within the tourism industry.
    • Act as the Brand Ambassador and spokesperson.
    • Develop targeted marketing campaigns based on CRM data.
    • Collect and analyze customer feedback to improve the customer experience.
    • Design and enhance visitor experiences through development of different packages as per the guest / client needs.

    Operations

    • Manage day to day operations of the microbrewery experience space including budget, procurement, 3rd party resources, and assets.
    • Responsible indirect employees to deliver on the vision, values, brand, and consumer / guest experience.
    • Manage end to end events at the microbrewery to the satisfaction of the clients / guests in line with the objectives agreed on.
    • Create a working structure linking event bookings to the 3rd and 4th space team to bring event experiences to life.
    • Lead and represent the business -in formal external stakeholder engagements.
    • Embed the Company’s ESG policies and procedures in the microbrewery.
    • Drive innovation in alcohol offerings, food, merchandise, and experiences in conjunction with the F&B partner.

    Financial Oversight:

    • Manage microbrewery A&P budget allocation.
    • Deliver (or contributing to) agreed commercial business objectives, ROI of Marketing activities and Capital/Operational upgrades.

    Qualifications and Experience Required:

    Qualifications

    A business-related degree or equivalent.

    Experience and Skill

    • 10 years’ experience in a similar role.
    • Strong commercial acumen and understanding.
    • Strong project management skills – able to manage multiple projects and execute them all well.
    • Forward focused strategic mindset.
    • Ability to manage multiple stakeholders.

    Check how your CV aligns with this job

    Method of Application

    Interested and qualified? Go to Diageo on diageo.wd3.myworkdayjobs.com to apply

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