Business Development & Experience Manager at Diageo

Strategic Focus:

• Develop and implement a strategic plan that will deliver on business targets: traffic, revenue, time spent, frequency of visits and sentiments.
• Align microbrewery marketing strategies (MBP) with the overall business strategy.
• Research and integrate new technologies to enhance visitor experience and operational efficiency.
• Develop and implement a comprehensive Client Relation Management strategy which includes business development to develop and maintain new and existing customer relationships.
• Optimize Direct to Consumer performance across digital marketing, product range, and customer experience.

Marketing & Business Development:

• Drive high standards of consumer experience and satisfaction at the microbrewery.
• Develop & leverage a network of contacts to attract visitors to the microbrewery by identifying, pursuing and closing on new business opportunities, customers, and partnerships.
• Oversee all marketing activities, including campaigns, promotions, and pricing to drive visibility & awareness for the microbrewery.
• Collaborate with tourism industry partners and industry bodies to drive growth and enhance the reputation of the microbrewery within the tourism industry.
• Act as the Brand Ambassador and spokesperson.
• Develop targeted marketing campaigns based on CRM data.
• Collect and analyze customer feedback to improve the customer experience.
• Design and enhance visitor experiences through development of different packages as per the guest / client needs.

Operations

• Manage day to day operations of the microbrewery experience space including budget, procurement, 3rd party resources, and assets.
• Responsible indirect employees to deliver on the vision, values, brand, and consumer / guest experience.
• Manage end to end events at the microbrewery to the satisfaction of the clients / guests in line with the objectives agreed on.
• Create a working structure linking event bookings to the 3rd and 4th space team to bring event experiences to life.
• Lead and represent the business -in formal external stakeholder engagements.
• Embed the Company’s ESG policies and procedures in the microbrewery.
• Drive innovation in alcohol offerings, food, merchandise, and experiences in conjunction with the F&B partner.

Financial Oversight:

• Manage microbrewery A&P budget allocation.
• Deliver (or contributing to) agreed commercial business objectives, ROI of Marketing activities and Capital/Operational upgrades.

Qualifications and Experience Required:

Qualifications

A business-related degree or equivalent.

Experience and Skill

• 10 years’ experience in a similar role.
• Strong commercial acumen and understanding.
• Strong project management skills – able to manage multiple projects and execute them all well.
• Forward focused strategic mindset.
• Ability to manage multiple stakeholders.