Business Development Manager at COSEKE

KEY ROLES & RESPONSIBILITIES.

Your duties and responsibilities include but are not limited to the following Key Result Areas:

• Revenue Generation
  • Achieve sales targets by continuously developing new business/closing opportunities ob- tained from Marketing team
  • Sell company products and services at reasonable profit
  • Cross-selling company products to existing clients to augment the company’s revenue
• Market Intelligence
  • Market research and analysis
  • Gather customer intelligence information and act on it accordingly in a way that gives the company an edge over competitors
  • Obtain knowledge of competitors’ products, activities/strategies, clients and market in- sight to adjust sales strategies and tactics
  • Research and understand COSEKE’s portfolio of products, solutions and services so as to be able to pitch them well to clients and prospects
  • Market Segmentation, Targeting and Positioning of Company products to target markets
  • Use knowledge of the market and competitors  to identify and develop the company’s unique selling propositions and differentiators
• Actively monitor market trends through personal contact with clients and industry associ- ated meetings/events and seminars; and provide feedback to Country Manager
  • Identify, do due diligence and establish partnerships with manufacturers of products that are in the company’s line of business
  • Regularly promote business to optimise its market profile and growth prospects, includ- ing regular attendance at all relevant professional and industry events and activities
  • Develop and launch products that meet the market needs
  • Attend industry functions, such as association events and conferences, and provide feed- back/ information on market trends
• Strategy, Planning and Reporting
  • Provide strategic leadership, support, coordination and advice to the supervisor and man- agement on Business Development priorities and Initiatives
  • Develop and implement business development plans in order to win business in the mar- ket
  • Set departmental Business Development Goals and Objectives
  • Create and implement a structured plan to achieve set targets and develop a budget to im- plement the plan
  • Identify business opportunities, craft and implement a sales strategy to exploit them
  • Assist the Head of Business Development and Marketing in development and execution of strategy and determining the Company’s strategic direction
  • Report on business opportunities, sales revenue, activity and performance on a daily, weekly, monthly, quarterly, annually or as required by Supervisor
  • Report on progress of strategy implementation based on KPIs and recommend strategic and tactical interventions required to achieve set objectives
• Develop the Company’s SWOT Analysis and submit to supervisor for review and ap- proval
  • Liaise with Marketing and Public Relations Manager to design and develop Marketing and Promotional content and tools such as brochures, banners, website content, fliers, newsletters, etc
  • Introduce procedures and processes that improve operational efficiency and effective of Business Development Efforts and Initiatives
  • Contribute to development of business cases for recruitment of more staff in the depart- ment
  • Plan, direct and manage all Business Development activities to achieve the departments sales goals
  • Use professional networks in strategic activities to achieve better Marketing outcomes
  • Plan persuasive approaches and pitches that will convince potential clients to do business with the company
• Team Support/Collaboration
  • Build & maintain effective working relationships with peers, team members & members from other departments
  • Work closely with marketing team, sharing knowledge, discussing ideas and helping the team to achieve targets
  • Develop strong and effective working relationships with the account management teams
  • Timely and effective communication with other team members including those from other departments
  • Supervise and manage performance of Business Development Executives
  • Mentor and coach Business Development Executives and setting sales targets for them
  • Assign work to Business Development Executives while encouraging them to take per- sonal initiative
  • Conduct performance appraisal for self and subordinates and provide regular, construc- tive feedback and reinforcement regarding performance
  • Manage team performance, promoting cohesiveness and taking corrective action where necessary
  • Follow up on leads provided by Marketing team, staff in other departments, referrals and convert them into sales
  • Work with technical team and other staff to meet customer needs
• Professional and Personal Development
  • Acquire necessary knowledge and skills to enable better execution of duties either through self-sponsorship or requesting for training facilitation from the Company in con- sultation with the supervisor
  • Attend industry and partner events like courses, seminars, webinars, conferences, etc to improve on product knowledge and be able to position them better
  • Identify the skill gaps that need to be filled both by you and your subordinates and make recommendations to Management with a plan for training or coaching
  • Support, coach and mentor subordinates or new team members
  • Work with staff to create individual development plans addressing employee and business needs, encouraging employees to seek or participate in learning opportunities
• Compliance with Organizational Policies
  • Execute your roles and responsibilities in accordance with the Company’s ISO 9001:2015 Quality Management System by implementing existing procedures or coming up with new ones that are deemed to contribute to continuous performance improvement
  • Ensure all internal and external publications and marketing materials are consistent with Company corporate branding and culture
  • Practice and maintain a professional/company dress code and neat personal appearance at all times during working hours

Education / Knowledge / Experience Needed:

• Bachelor’s degree in Marketing or related field
• At least 4 years’ experience in marketing with demonstrated ability to deliver consistently strong measurable results through lead generation and qualification
• Experience with database, digital/content, and direct-response marketing
• Prefer experience with Business-to-Business (B2B) Marketing
• Experience with Google Analytics or other web and digital analytics tools a plus

Skills Required:

• Good analytical skills, including using data and reports to review performance results, extract insights, and make recommendations for action
• Business and financial acumen to recognize and quantify strategic opportunities; data analysis capabilities, building detailed business cases
• Proficiency Microsoft Office suite especially Microsoft Word, PowerPoint and Excel