Business Development Manager(Marketing) at Fanisi HR Solutions

Our client in manufacturing seeks to hire a Business Development Manager (Marketing).
Reporting to the Sales Manager, the BDM will be responsible for spearheading marketing and business development strategies. He/she will ensure that they develop and implement marketing strategies that have ROI. The company is located in Mlolongo Machakos County.

Duties and Responsibilities

1. Develop marketing strategies, campaigns and digital plans
2. Manage promotions, advertisements, and sales collateral
3. In charge of the implementation of the Go to Market (GTM) strategies
4. Liaise with internal and external stakeholders to meet their requirements
5. Spearhead marketing initiatives, generate demand, and increase brand connection
6. Create link-building strategies, content marketing strategies, and social media presence
7. Innovate and present new marketing platforms and strategies
8. Conduct industry and market research, benchmark where necessary
9. Use research findings to provide direction on projects, products and business strategy
10. In charge of content creation, in-house publications, visual and audio production
11. Manage the department’s budget and ensure all marketing activities are cost-effective
12. Ensure there is ROI on all marketing initiatives
13. Increase brand awareness and visibility
14. Assist in developing, managing and implementing projects
15. Keep abreast with new marketing trends and developments
16. Prepare marketing material and quotations for customers
17. Submit monthly marketing reports
18. Any other duty that may be given to you from time to time

Required Specifications

1. Minimum of a diploma in marketing or sales and marketing
2. CIM qualification is an advantage
3. Experience working with SMEs in the manufacturing industry and in a similar position
4. At least 5 years’ experience with 2 years in a team leader position
5. Experience managing a diverse team of salespersons and stakeholders
6. Successful track record in B2C sales and negotiation and experience in digital marketing
7. A strong customer-oriented focus
8. A strong, resilient, mature and accountable individual
9.  Excellent verbal and written communication skills