Business Development Supervisor - Agricultural Sector at Reeds Africa Consult

Our Client is seeking to recruit a Business Development Supervisor who will be responsible for supporting field sales operations, driving market penetration, overseeing branch market activities, and strengthening route-to-market execution. The role focuses on supervising field teams, managing stockist relationships, analyzing market trends, and ensuring optimal product performance across assigned territories.

Job Description

 Field Sales Team Support

• Supervise & support field sales representatives to achieve sales targets
• Conduct regular field visits to monitor performance and provide coaching where necessary.
• Ensure proper execution of sales strategies and promotional activities in the market.
• Assist in setting team targets and tracking performance metrics.

Farm Outreach & Market Engagement

• Coordinate and support farm outreach activities and customer engagement initiatives.
• Build and maintain strong relationships with farmers, distributors, stockists, and key    stakeholders.
• Organize market activations, and awareness campaigns to increase product visibility.

Monitoring, Reporting & Analytics

• Prepare regular sales and performance reports for management review.
• Monitor team productivity, sales trends, and market coverage.
• Analyze market trends, competitor activities to provide actionable insights.
• Track KPIs and recommend improvement initiatives.

Branch Market Activities

• Coordinate branch-level marketing and sales activities
• Ensure teams effectively execute promotional campaigns and market development initiatives.
• Lead in identifying new business opportunities and customer segments.

Stockist Management

• Manage relationships with stockists and distributors within assigned regions.
• Monitor stock availability and distribution efficiency.
• Ensure proper product visibility and market penetration through stockists.
• Resolve issues affecting stock movement and customer satisfaction.

Route-to-Market Support

• Review and evaluate route-to-market effectiveness and efficiency.
• Identify non-viable routes and recommend corrective actions or restructuring.
• Support the development and implementation of improved distribution strategies

Job Requirements

KEY REQUIREMENTS:

• Bachelor’s degree in Agribusiness, Business Administration, Sales, or related field.
• Minimum of 5 years in sales management, preferably in the agricultural or agribusiness sector.
• Demonstrated experience in developing and executing business growth strategies.