Business Insights at Bayer East Africa

Key responsibilities and tasks

• Translate sales, distribution, and shipment data (sell-in/sell-out, inventory, returns) into clear, actionable insights for CFUs.
• Support Commercial Excellence and Go-to-Market teams on distributor segmentation, prioritization, and performance tracking
• Convert qualitative and quantitative market research (e.g farmer segmentation, needs and preferences) into practical commercial implications
• Build confidence and capability in data-led decision-making across CFUs through simple views, storytelling, and coaching
• Partner with the Channel & Internal data (SA) team to input smallholder use cases and data requirements into existing or new platforms
• Drive adoption of insights and tools rather than owning platform build 
• Operate as part of the Commercial Operations work team, partnering day-to-day with Commercial
• Excellence and Go-to-Market to drive sales execution and demand-led decisions, and working closely with finance and supply chain to integrate 
• commercial, financial, and operational signals into actionable insights.
• Leverage Artificial Intelligence in translating complex data into the action for commercial teams, maximizing performance at every customer touchpoint. 

Key Working Relations 

• Customer Facing Squad Leads 
• Finance 
• Unit Support Squad Leads
• Commercial Excellence 
• R & D functions 
• Supply management teams
• CS Leadership

Experience, Skills and Qualifications

• 6-8 years’ experience in commercial insights, performance management, analytics, or sales enablement
• Experience working across multiple countries or emerging markets
• Strong commercial and business acumen, experience working closely with sales and GTM teams
• Comfortable working with imperfect or emerging datasets and translating them into decisions
• Degree in business, economics, analytics, or related field