Channel Marketing Specialist at LG Electronics Africa

What you will do

Market & Consumer Insights

• Leverage shopper and consumer insights to design effective displays, messaging, and promotional strategies.
• Stay updated on industry trends, retail best practices, and competitor activities to optimize channel performance.
• Share insights with internal and external stakeholders to inform decision-making and continuous improvement.

Data Analysis

• Provide analytics from customer & Market data such as distribution & competition etc.

Budget & Vendor Management

• Manage ISM (In-Store Marketing) budgets, moving plans, vendor relationships, and agency performance to ensure cost-effective execution.
• Track vendor payment requests, ensuring compliance with internal financial and operational standards.

Channel Strategy & Planning

• Develop and execute channel marketing strategies to drive joint sales and revenue growth with distributors, resellers, and sales partners.
• Identify and implement effective distribution channels, promotional programs, and in-store initiatives to maximize product visibility and market share.
• Align channel strategies with product management, sales, and marketing teams to ensure consistency across touchpoints.

In-Store Marketing & Execution with Channel/Partner

• Design and implement in-store strategies, including fixtures, POP displays, and promotional materials.
• Negotiate premium product positioning and secure retail visibility with key customers.
• Monitor in-store rollouts, prepare progress reports, and ensure alignment between in-store and online experiences.

Campaign Development & Partner Enablement

• Collaborate with digital marketing and agency partners to create engaging and brand-consistent content.
• Support partners in developing their own marketing campaigns and mentor partner marketing teams.
• Coordinate and execute industry campaigns, trade shows, and in-store events to strengthen channel engagement.

Reporting

• Provide daily, weekly and monthly reports on distribution, competition to management

Cross-Functional Collaboration

• Coordinate closely with field sales teams to ensure successful channel execution and alignment with sales goals.
• Work across product, brand, and digital marketing functions to deliver an integrated customer experience.
• Act as a brand advocate and industry expert within the channel partner ecosystem.

What you must Have

• College or University Degree in Marketing or Digital;
• Proven Data analysis skill and experience
• Advanced MS Excel skills
• Strong multi-tasking & project management skills, comfortable in a fast-paced environment;
• Strong communication skills, detail oriented;
• Data-driven mindset - you love numbers and figuring out what they mean;
• Curious and creative - you’re a problem solver who loves to try new things;
• Highly motivated with strong self-management;
• Ability to work independently and collaboratively;