Chief Executive Officer at Kenya Export Promotion and Branding Agency

KEPROBA GRADE 1- V/NO. 01/2023

Job Specification 
The duties and responsibilities of the officer will entail: -

• Be the Accounting Officer in line with section 67 of the PFM Act 2012 and perform the functions of the Accounting Officer in line with the PFM Act 2012 and PFM Regulations 2015, as well as provisions of section 44 of the Public Procurement and Disposal Act 2015 and its regulations;
• Ensuring that the Agency delivers on its mandate as stipulated by the Kenya Export Promotion and Branding Agency Order, Legal Notice No. 110 of 9th August 2019;
• Providing strategic leadership, general supervision and management of the Agency on a day-to-day basis in accordance with the plans and policies approved by the Board to ensure achievement of KEPROBA strategic objectives;
• Providing organizational leadership and vision in developing and recommending to the Board the strategy and annual work plans for KEPROBA; 
• providing regular, thorough and prompt communication to the Board on key technical, financial and administrative matters; 
• Advocate, coordinate, harmonize and implement Export Promotion and Nation Branding initiatives and policies to promote Kenyan goods and services in export markets; 
• Collect, collate, disseminate and serve as a repository of trade and Kenyan brand 
• Provide nation branding guidelines for stakeholders’ initiatives including Kenya missions abroad; 
• Advocate, promote and facilitate the development and diversification of Kenya’s exporttrade; 
• Promote and brand Kenyan export through knowledge-based support and information to exporters and producers including export procedures and documentation, market entry requirements, and marketing techniques; 
• Encourage and monitor the observance of international standards and specifications by exporters;
• Provide cooperation to the export inspection agencies on quality control and preshipment inspection of export products to ensure observance of international standards and specifications; 
• Promote and Brand Kenya as a supplier of high-quality goods and services; 
• Ensure the harmonized application of the national mark of identity for Kenyan goods and services; 
• Formulate and implement strategies for improved balance of trade, foreign exchange earnings and retention; 
• Offer advice to Kenyan exporters including in technology upgrading, quality and design improvement, standards and product development, and innovation;
• Provide export assistance services, such as distribution of trade-related information to exporters, foreign country market research, and counselling to exporters; 
• Co-ordinate Kenya’s participation in trade promotion events including trade fairs and buyer-seller meets; 
• Provide market intelligence through; research, analysis and monitoring of trends and opportunities in international markets that Kenyan exporters can take advantage of to increase and or diversify exports; 
• Provide Kenyans with positive information about Kenya in order to promote national unity, patriotism and national pride; 
• Establish an integrated approach within Government and private sector towards international marketing and branding Kenya; 
• Build national support for the nation brand with other Government Agencies, nongovernmental organizations and the private sector; 
• Provide customized advisory services; 
• Be responsible for the execution and communication of the Agency’s strategies, decisions and policies; 
• Develop and recommend to the Agency’s Board the annual business plans for the organization for consideration and approval; 
• Ensure that the organization has an effective management structure, internal controls and processes; 
• Ensure that all Agency’s Board papers are accurately written, are relevant and are availed to the Agency Board members in good time; 
• Be responsible for the achievement of the objectives of the organizations;
• Put in place effective administrative structures, processes and systems; 
• Provide regular, thorough and prompt communication to the Agency on key technical, financial and administrative matters; 
• Be responsible for stakeholder management and the enhancement of the corporate image of the organization; 

Person Specifications 

• Bachelor’s degree in Business Administration, International Business, Commerce or itsequivalent qualification from a university recognized in Kenya; 
• Master’s degree in business administration, International Business, Commerce, law or any other related discipline from a recognized Institution
• Have at least fifteen (15) years knowledge and experience in the relevant field, five (5) of which must be in senior management in the public service or in a reputable organization in the private sector; 
• Relevant professional qualification and membership to a professional body; 
• Leadership course lasting not less than four (4) weeks from a recognized institution;
• Meets the requirements of the fit and proper test; and
• Fulfils the requirement of Chapter Six of the Constitution.Knowledge of the following areas will be an added advantage.
• Knowledge of international trading system including export market access, mandatory & voluntary standards, non-tariff measures, sustainability & traceability in supply chains
• Knowledge of global markets, trade data analysis & market intelligence to formulate theimplementation of Kenya’s export strategy.
• Knowledge of market & product development including buyer preferences, packaging & labelling, route to market, price competitiveness