Commercial Digital Lead (Digital) at Mediamax Network Limited

Role Overview

The Commercial Digital Lead will spearhead the development and execution of digital advertising sales strategies to drive revenue growth across the company’s digital platforms. This role requires a strategic thinker with strong leadership capabilities to manage a high-performing sales team, collaborate across departments, and deliver innovative digital advertising solutions tailored to client needs.

Their key responsibilities include:

• Develop and execute digital advertising sales strategies, including programmatic, direct sales, branded content, and sponsorships.
• Lead a high-performing digital sales team to achieve revenue targets.
• Collaborate with editorial, product, and tech teams to innovate ad products.
• Analyze market trends, competitor offerings, and client needs to stay ahead.
• Drive client acquisition, retention, and upselling opportunities.
• Set and track revenue targets, pipeline performance, and campaign success.
• Represent the company at industry events and agency meetings.
• Manage digital rate cards, pricing strategies, and revenue forecasting.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 6-8 years of digital advertising sales & strategy experience.
• Strong knowledge of digital ad ecosystems (programmatic, social, video, native, etc.).
• Experience with media sales (publisher, agency, or ad tech platform).
• Proven track record in revenue growth and team leadership.