Commercial Manager at Reeds Africa Consult

Key Responsibilities

Sales Growth & Market Share

• Develop and implement strategic plans to achieve aggressive sales targets and expand market share within the Retail and HORECA sectors.
• Identify and capitalize on new business opportunities to drive revenue growth across all channels.

Route to Market & Distribution

• Design and optimize the route to market strategy for both traditional and modern trade, ensuring extensive product availability and visibility.
• Build and manage an efficient distribution network to serve key retail outlets and HORECA clients.

Key Account Management

• Lead the management and development of key accounts in modern retail and the HORECA segment.
• Negotiate and maintain contracts, ensuring mutually beneficial partnerships and driving primary and secondary sales.

E-Commerce & Digital Presence

• Develop and execute the e-commerce strategy to increase online product visibility and sales.
• Collaborate with marketing to leverage digital platforms for brand building and consumer engagement for frozen potato products.

Brand & Product Awareness

• Spearhead initiatives to create awareness and drive trial of the frozen potato portfolio among home consumers and food service businesses.
• Develop and implement targeted trade marketing and consumer promotion campaigns.

Job Requirements

Qualifications

• Bachelor’s degree in Business Administration, Sales & Marketing, or a related field.
• Minimum of 7 years of experience in FMCG sales and marketing, with at least 3 years in a management role focusing on Retail and HORECA.
• Proven track record in driving sales growth, managing key accounts, and developing route to market strategies.
• Experience in e-commerce and digital go-to-market strategies is highly desirable.
• Strong understanding of the Kenyan HORECA and retail landscape.