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We have been measurably improving the health of Kenyans since 1989. Our approach harnesses the vitality of the private sector to improve health outcomes for "Sara” - our archetype that focuses our interventions. We address the most serious health challenges affecting resource-poor and vulnerable communities in Kenya, including HIV/AIDS, reproductive h...
Project Background
Delivering Innovation in Self-Care (DISC) is a five-year project funded by the Children’s Investment Fund Foundation (CIFF) and implemented by PSI. The project aims to generate substantial market growth and demand for self-injection of DMPA-SC (a contraceptive product) in Uganda and Nigeria through a consumer marketing campaign to change user knowledge, motivation, and skills. It applies an iterative approach: prototyping solutions, testing in the market, and refining for scale. Beyond catalyzing women’s uptake of contraceptive self-injection, the project is advancing a broader self-care agenda in Sub-Saharan Africa that will deliver more agency to individual users to influence their own health outcomes. The Self-Care Trailblazers Group (SCTG) is a multi-donor funded, consortium-style advocacy group of which PSI is a member. SCTG supports countries in bringing self-care interventions to consumers by advancing the evidence, practice, learning and policy landscape for sexual and reproductive health and rights.
DISC is currently in its start-up phase and is seeking to develop a communication and advocacy strategy and related products that will reach key global and in-country stakeholders including Ministries of Health (MOH), global health partners and programs with relevant missions, and lay audiences with strategic and technically sound information. DISC and the SCTG have complementary objectives in terms of promoting DMPA-SC self-injection and other self-care behaviors, both through directly engaging potential users and through influencing the country-level regulatory environment.
Scope of Work of Consultancy
Develop communication and advocacy strategy for DISC targeting an array of key global and country-level decision-makers including technical partners and peer organizations, as well as country government and partners, and lay audiences as appropriate.
Develop and advance the DISC project brand with DISC’s key external stakeholders, in partnership with DISC technical leadership, comprised of the DISC Technical Lead, Sr. SRH Advisor- Implementation Science & Learning, and Deputy Director (TBH)
In close collaboration with the Sr. SRH Advisor- Implementation Science & Learning:
Lead on global media coverage for the project
Support capacity of DISC country teams to
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