Communications, Digital Marketing & Strategy Specialist at Rose Avenue Group

Job Responsibilities

Communications & Brand Strategy

• Develop and implement a comprehensive communications strategy aligned with corporate goals.
• Define and maintain brand voice, messaging frameworks, and content standards.
• Oversee the creation of thought leadership materials (HR trend reports, articles, webinars).
• Manage media relations and seek opportunities for executive visibility.

Digital Marketing & Content

• Lead the digital marketing strategy across web, email, social media, and paid channels.
• Manage the company website, ensuring content accuracy, SEO optimization, and user experience improvements.
• Create and manage a content calendar reflecting HR trends, client needs, and firm capabilities.
• Monitor analytics to assess campaign performance and optimize digital initiatives.

Strategic Planning & Execution

• Partner with senior leadership to support strategic planning activities, including market positioning, growth initiatives, and competitive analysis.
• Translate firm strategy into actionable project plans.
• Lead cross-functional strategic projects (e.g., new service launches, rebranding, thought leadership campaigns).

Business Development

• Collaborate closely with HR consultants, business development, and service line leaders to ensure messaging consistency.
• Lead proposal development and client communication materials.

Other Requirements

Required

• Bachelor's degree in Communications, Marketing, Business, HR, or related field.
• 5+ years of experience in digital marketing, business development and strategic planning.
• Strong proposal writing, editing and storytelling skills and experience in professional services for NGO, Grant and Partnerships environments is highly desired.
• Experience managing digital platforms (CMS, email marketing tools, social media).
• Ability to translate complex business concepts into clear, compelling messaging.