Communications & Marketing Assistant at RefuSHE

The purpose of the Communications and Marketing Assistant role is to contribute to the development and implementation of the overall RefuSHE communications, marketing, and external relations strategy, develop organizational marketing materials, editorial content, and program-related communications, and manage all photography and video projects and media relationships in Kenya.

Key Responsibilities

Strategy Development & Execution: 

• Collaborate with the Legal Officer and Senior Manager of Development & Communications to design, develop, and implement a communications, marketing, and external relations strategy that aligns with RefuSHE’ s mission. 

Content Creation & Digital Engagement: 

• Design and develop organizational marketing materials (e.g., brochures, reports, blogs, videos, graphics). 
• Create editorial content for digital platforms, including Facebook, Instagram, Twitter, LinkedIn, the website, and Mailchimp. 
• Collaborate with the Programs Manager and Senior Manager to craft compelling narratives and ensure program stories are effectively communicated.  
• Oversee all media relations in Kenya, including cultivating relationships with journalists, writing press releases, and organizing interviews. 
• Ensure that content is posted is a timely and relevant manner. 

Program Support & Collaboration: 

• Support programs in evaluating communications needs and assist in developing communications budgets and annual work plans. 
• Provide regular program updates for inclusion in campaigns, blogs, media, etc 
• Train the Programs Team on storytelling techniques and effective communication strategies. 

Fundraising & Partnership Communications:

• Collaborate on campaign communications, particularly for capital and programmatic fundraising. 
• Design and implement communication strategies for fundraising campaigns, ensuring alignment with organizational goals. 

Event Coordination & Public Relations: 

• Serve as the primary point of contact for all on-campus events in Nairobi. 
• Coordinate with the Executive and Programs Teams to ensure the smooth execution of events and public relations visits. 
• Ensure all logistics, communications, and documentation are handled efficiently for on-campus events and visits. 

Product Marketing Collaboration: 

• Work closely with the Artisan Collective team to develop marketing content for new and existing products. 
• Ensure that product marketing aligns with the overall communications and fundraising strategies. 

Qualifications & Skills

• Education:
• Bachelor's degree in digital marketing, communications, information technology, journalism, or related field. 
• Experience:
• 0-2 years of experience in content development, marketing, and media relations. 
• Experience working for a global non-profit preferred. 
• Experience working with at-risk populations is a plus.