Communications Officer – Digital at Open Institute

Responsibilities

The ideal candidate will have a proven track record of strategically optimizing content to drive engagement, web traffic, and increase brand awareness. Additionally, the following will be expected: 

1. Develop and implement social media strategies across various digital channels, including social media, email marketing, and website content that is aligned to the organization goals
2. Plan and execute social media campaigns and promotions to increase awareness of our programming work
3. Create and maintain a comprehensive social media content calendar
4. Generate, edit, publish, and share high quality,engaging content (original text, images, videos, and news) across all digital platforms  that aligns with brand voice and tone
5. Manage social media accounts,including the design of cover images, profile pictures, and blog layouts
6. Create and manage an engaged online community as part of our advocacy outreach strategy
7. Monitor and analyze social media performance and provide insights and recommendations for improvement.
8. Conduct social listening and research on industry trends, competitive landscape, and audience preferences to inform content strategy and ensure up-to-date knowledge of digital technologies and social media trends
9. Use social media marketing tools and analytics, including SEO, keyword research, and Google Analytics, to optimize content and drive results
10. Support the execution of the communications strategy and plans 
11. Work closely with other departments and program teams to design and disseminate content that enhances awareness of their work amongst partners, stakeholders and donors
12. Stay up-to-date with social media trends, technologies, and design tools and applications

Competencies

• Minimum of 3 years of proven experience in web content, social media management and digital communications, preferably in a nonprofit or advocacy setting.
• Experience in content management, copywriting, and creative content generation
• Knowledge of desktop publishing and video editing software (Adobe InDesign/Illustrator/Photoshop/Premiere)
• Strong knowledge of social media platforms (LinkedIn, Facebook, Instagram, and Twitter), social media management tools, and social media analytics and reporting
• Solid understanding of SEO, keyword research, Google Analytics, and online marketing channels
• Familiarity with web design and user experience best practices
• Excellent written and verbal communication skills, with a keen eye for detail and accuracy
• Strong analytical and multitasking skills, with the ability to meet deadlines in a fast-paced environment
• Self-starter with a positive attitude, and ability to think creatively and outside the box
• Passion and a strong knowledge for social media, digital technologies, and online marketing
• Proficient in Microsoft Office Suite 
• High level of agility and ability to multitask