Community Facilitator -Marketing LAC at African Development Solutions (Adeso)

BACKGROUND

• Kuja Community Facilitators act as the liaison between the platform and our audience. They act as the voice, tone, and moderator of the brand through community support, content distribution, and digital engagement to build and sustain trust and connection online.
• Their role is integral in onboarding new platform members and launching and sustaining Kuja through the next phases of the development process. Facilitators also help create engaging content and foster connection amongst members of the KujaLink community.

Main Tasks

• The main responsibilities of the Marketing and Content Facilitator include facilitation, coordination, and administration of various projects on the KujaLink platform, focusing on the Latin American and Spanish speaking community.

The role involves:

• Implementing the online community engagement strategy in collaboration with the Kuja team.
• Acting as a brand ambassador and contributing to the development of the Kuja community.
• Collaborating with the Content and Community Manager to develop and execute drip marketing campaigns aimed at engaging Climate CSOs, networks, and funders.
• Researching and mapping new networks, CSOs, and funders from the Latin American and Caribbean (LAC) region to expand the Spanish-speaking community on KujaLink.
• Organizing webinars for the LAC (and Global) community, CSOs, and regranters, and identifying urgent educational topics.
• Onboarding new members and assisting them in completing their profiles.
• Engaging and retaining current community members.
• Working with the Kuja team to measure metrics and understand Community Growth and Evolution.
• Understanding user needs over time and developing strategies for user retention.
• Engaging with the KujaLink platform development and user experience team to ensure user feedback is captured.
• Informing the development of internal community management processes and guides for future team members.
• Maintaining constant communication with the Latin American and Spanish-speaking community on the platform.

Deliverables:

• Monthly reports on the implementation and effectiveness of drip marketing campaigns.
• Content creation deliverables such as videos, articles, and graphics for the KujaLink platform, both in English and Spanish.
• Documentation of new networks, CSOs, and funders mapped from the LAC region.
• Onboarding progress reports for new members and recommendations for profile completion improvements.
• Regular updates on community engagement efforts and strategies.
• Feedback summaries and recommendations for platform development and user experience improvements.

CONTRACT PERIOD

• 12 Months

QUALIFICATIONS

• Degree in communications, journalism, public relations, marketing, or a related field.
• Relevant years in the social sector (2+)
• Fluency (written and spoken) in English and Spanish is required.
• Solid understanding of civil society organizations in the global south.
• Experience in drip marketing, including Mailchimp campaigning and strategy, to engage and nurture leads effectively.
• Experience and knowledge of visual design tools such as Premiere, Photoshop, Canva, and Google Slides.
• Familiarity with project management setups and processes.
• Experience working remotely and coordinating activities across multiple time zones.
• Background in support-related fields such as communications, PR, social media with the ability to interact with people online and understand how online trust works.
• Strong written communication skills and ability to communicate ideas and concepts digitally and verbally.
• Ability to create content and work with others.
• Comfortable with using a very wide range of digital platforms (e-mail, Slack, Twitter, Whatsapp,
• Zoom, Wordpress) and experience with a range of online community platforms (Facebook, Linkedin).
• Digitally savvy and able to keep up with the activity on the platform.
• Flexible and adaptable with a high level of empathy and the ability to connect with users.

DESIRABLE

• Experience in online community engagement with evidenced achievements (e.g. growing the size of an online community with several hundred members, delivering significant improvements on community retention).
• Data analysis and trend-spotting.