ROLE DESCRIPTION
We are looking for an Africa-based digital communicator and content producer with strong copywriting skills and an eye for visual content to help bring our impact stories to life. You’ll draw on your interest in development issues and the economy to spot ways to tell our story and effectively reach our audiences in line with our communications objectives.
You will be working with different practice areas – from Health to Human Development, Digital Livelihoods to Financial Services. No two days will be the same, and you will be constantly finding new and creative ways to convey complicated and challenging subject matter to our audiences.
You will proactively search out the best stories, research, content opportunities and impact data across the firm, shaping them into content assets that effectively reach our target audiences. Employing your visual storytelling and copywriting skills, you will produce content that is optimised for our various communication channels.
Your role will encompass:
- Ongoing creative content production for website & social media platforms with a strong emphasis on multimedia content.
- Developing and uploading content to Genesis Analytics websites.
- Proactively evaluate stories, case studies, reports and content from across the firm and in collaboration with practice areas, identify and shape it into multi-platform content.
- Working closely with Business Development Unit on proposal materials including gathering specialist communication input.
- Compiling regular newsletters and brochures.
- Identifying and developing communications champions for different practice areas and provide communications training.
- Supporting practice areas to communicate effectively, including assisting and advising on the gathering of interviews, visual materials, stories and producing thought leadership.
- Working with Head of Communications, develop a content plan to support brand narrative.
- Working with Group Services on specific campaigns.
- Managing external partners and freelancers to produce content in line with brand guidance.
- Supporting the production of key print and digital materials, ensuring the high production quality of materials that meet our brand guidelines
Requirements
Genesis consultants carry a balanced combination of powerful intellect, strong technical skills, and a consulting character to match. Successful candidates for roles at Genesis:
- Are passionate, self-motivated, and energetic problem-solver
- Value integrity and exhibit ethical behaviour
- Are analytical thinkers and fast learners with an excellent academic record
You are likely to have:
Education:
Knowledge and experience:
- At least seven years’ experience in communications, marketing, or journalism.
- Proven experience managing a website or social media platforms, preferably for an international organisation or firm.
- Strong knowledge of online platforms, particularly social media best practices and SEO principles.
- Excellent understanding of the African media landscape. Demonstrable experience working in brand marketing.
- Experience of managing freelancers and commissioning content in keeping with brand guidelines.
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