Content Lead at People FOCO

Our Client is looking for a content writer who is passionate about social media and has a passion for business, marketing and innovation. 

JOB RESPONSIBILITIES

Content Creation &  Writing 

• Research and develop stories from our clients, the community and ecosystem
• Write content articles to cover stories from our spaces and showcase our brand,
• thought-leadership and ecosystem insight
• Create and share articles to drive traffic to our site and improve SEO
• Assist in creating and sending out our monthly newsletter
• Assisting with creating marketing collateral and copy

Social Media Management

• Sharing of images on social media of events and activities, to drive engagement and brand awareness
• Growing the engaging across our social media platforms
• Ensuring digital marketing best-practices are followed across platforms
• Ensure our social media pages are up-to-date with accurate information
• Respond to questions and engagements in the appropriate way, in-line with sop
• Sharing blog articles on social media platforms to drive site visits
• Website management
• Manage the update client portfolio, as and when (usually a monthly task at most)
• Ensure the blog content is created and uploaded in-line with SEO best-practice and company guidelines. 

Internal Communication

• Support the front desk team with their communication to members on occasion
• Sharing on our community slack channel of events and interesting stories in and around the space to support the community managers
• Draft weekly events round up for members for the organization to share
• Manage member profiles and decks for our partnership work (supporting Business Dev)

Event Coverage

• Liaise with the Events team to get information on upcoming events
• Create and share events-related content, in-line with the Event profiles and goals of the communication plan
• Manage X platform during event, to increase reach and engagement 
• Take picture during events and space activities, for instagram and twitter

Deliverables/Targets

•  Increase our website SEO ranking for our chosen Keywords
•  Increase our engagement level and followers on social media platforms
•  Increase visits to site generated by social media
•  Increase the online reach of our events
•  Keep on track with the dates for blog posts and social media posting - submit a monthly report on deadlines
• Keep on track with deadlines for events promo (Need to think about how to track this?)
• Stick to the best-practice guide for article creation and posting

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field. 
• Writing skills - must love to write and ideally be able to write with a style suitable for the organizationGarage (ie not a reporter-style)
• Communication skills - should be great at speaking to people and making connections
• Able to plan and prioritise, be able to keep deadlines without being pushed
• Should be very fluent with social media and the basic principles of content marketing
• Must “get” the basic principles of social media and digital communication