Content Writer at Ilara Health

The role

We require a content writer to lay the foundations of our blog to drive engagement. Additionally, this content writer would also be required to develop newsletters and marketing collateral for the company.

Responsibilities

• Creating and owning a content calendar for the company blog, website, and newsletter

• Writing content/articles that are relevant to the company and the audience
• Writing marketing newsletters for sales
• Writing regular internal company updates and periodic external (investor) updates
• Research industry-related topics (combining online sources, interviews and studies)
• Proofread and edit blog posts before publication
• Coordinate with marketing and design teams to illustrate articles
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Ensure all-around consistency (style, fonts, images and tone)
• Update website content as needed

Requirements

• Ability to write high quality content in both English and Kiswahili
• Basic knowledge of SEO
• Collaborative, open to feedback, and displaying a high degree of ownership
• Familiarity with healthcare industry preferred
• Ability to work independently, requiring minimal supervision