Country Sales Manager at CDL Human Resource

Key Responsibilities

• Develop and implement sales strategies to achieve business growth, profitability, and market penetration targets in Kenya.
• Lead, mentor, and manage the sales team to deliver consistent performance and meet KPIs.
• Identify, recruit, and manage distribution partners, wholesalers, and modern/ general trade outlets.
• Conduct regular market and competitor analysis to identify opportunities and threats.
• Establish effective pricing, trade promotions, and route-to-market strategies.
• Build and maintain strong relationships with stakeholders, including retailers, distributors, and healthcare institutions.
• Collaborate with regional/global leadership on forecasting, budgeting, and reporting.
• Ensure compliance with company policies, market regulations, and ethical business practices.
• Drive sales of diaper products by building strong distributor, retail, and key account networks.

Requirements

Qualifications & Experience

• Bachelor’s degree in Business Administration, Marketing, Sales, or a related field (MBA is an advantage).
• 5–7 years of sales experience in the FMCG industry, with at least 3 years in a leadership role.
• Mandatory: Prior experience in a diaper company (local or multinational).
• Proven track record of driving revenue growth and increasing market share in competitive markets.
• Strong distributor management and key account handling skills.
• Excellent leadership, negotiation, and people management skills.
• Strong analytical and strategic planning abilities.
• Willingness to travel across Kenya and within the region as needed.