CRM and Performance Associate - Jumia (Full Time) at Jumia

About the Role 

As a CRM and Perfomance Associate, you will be expected to have a pioneer mindset, ambitious, hardworking and have a deep-rooted understanding of CRM strategy and execution. Additionally, you must believe in innovating and optimizing by constantly testing new ideas.

Main Duties & Responsibilities:

• Manage the overall CRM strategy with an aim of generating sales, increasing engagement and boosting loyalty
• Define an operational roadmap for CRM communication based on inputs from the commercial team and customer insights
• Inspire content and optimize communications to drive customer conversion and retention on CRM channels (Email, SMS, Push notifications, and web notifications) by AB testing
• Review campaigns’ revenue targets and work towards achievement of this every day. Including analyzing performance and making decisions accordingly
• Report performance to senior management on a regular basis
• Earn the love of our customers by being relevant at each step of the customer journey  
• Coach and develop team members on strategic thinking, ownership, prioritization, implementation, and analysis  
• Coordinate with different departments to ensure high-quality campaigns ideation and execution 

Required Skills & Qualifications:

• Degree in accounting, economics, finance, or another quantitative field
• 3+ years’ experience in investment banking / consulting / business intelligence / strategy or related experience; some high-growth operations or startup experience is strongly preferred.
• Mastery of Microsoft Excel /data analysis is a must. SQL proficiency an added advantage
• Strong analytical and numerical skills
• Experience in CRM tools (Salesforce, Accengage, Adjust, etc.) preferred but not a must  
• Distinctive ability to identify problems, creatively problem solve, and execute identified solutions  
• Strong demonstrated leadership capabilities  
• Ability to learn new concepts fast plus high attention to detail
• Ability to organize and prioritize tasks self-motivated and result driven

We Offer:

• A unique opportunity in implementing and executing new ideas for a thriving e-commerce business
• The opportunity to work with professional and dynamic teams in and outside your local country
• An unparalleled personal and professional growth as our longer-term objective is to train the next generation