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  • Posted: Jan 28, 2025
    Deadline: Feb 7, 2025
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  • Ogilvy Africa is the largest network agency on the continent catering to 39 countries with a team of ~900 people across Central, East and West Africa. Headquartered in Nairobi - Kenya, Ogilvy Africa manages a portfolio of over 100 brands for clients such as AB Inbev, Airtel, Africa CDC, Coca-Cola, Diageo, Distell, Equity Bank, Exxon Mobil, Kenya Airways, Mon...
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    CRM Specialist

    • We are looking for a dynamic CRM Specialist to join our East Africa team (Kenya, Uganda, Tanzania). This role will work with various stakeholders to develop and execute data-driven CRM programs to support brand and e-commerce growth, using consumer data to drive personalization and premium experiences.

    KEY RESPONSIBILITIES:

    • CRM Strategy Development: Develop and implement comprehensive CRM strategies aligned with business objectives to enhance customer engagement and loyalty.
    • Campaign Management: Design, execute, and optimize multi-channel CRM campaigns including email marketing.
    • Automated Consumer Lifecycle Programs: Implement automated consumer lifecycle programs that drive sales conversion, repeat purchase, and advocacy.
    • Partnership & Collaboration: Partner with internal brand teams as well as creative/content agencies to complete data-driven personalized campaigns across CRM channels.
    • Data Compliance & Security: Gather consumer data in compliance with local regulations; work with legal/data teams for secure data capture supporting acquisition activities across markets.
    • A/B Testing Strategies: Implement A/B testing strategies to drive higher consumer engagement/sales conversion.
    • Tracking & Analysis: Champion tracking/tagging efforts ensuring all activities can be analyzed easily; share key findings across teams.
    • Brand Data Activation Alignment: Align with brand teams on activating their data in media/other use cases; adjust privacy policies/preferences ensuring safe/secure data transfer.
    • Team Upskilling: Upskill internal/agency teams on marketing automation tools ensuring maximum utilization of our CRM technologies.
    • GDPR & Regulatory Compliance: Ensure each campaign aligns fully with GDPR/regulatory standards incorporating robust safeguards for consumer data

    PROFESSIONAL, TECHNICAL SKILLS AND PREVIOUS EXPERIENCE REQUIRED

    • Bachelor’s degree in Marketing, Business Administration or related field. Advanced degree is a plus.
    • Minimum 3 years of hands-on experience managing CRM programs.
    • Proven track record in developing successful data-driven marketing initiatives.
    • Proficiency with email marketing platforms like Hubspot, Zoho, Salesforce Marketing Cloud, Mailchimp, Constant Contact etc.
    • Strong understanding of database management principles.
    • Experience with analytics tools such as Google Analytics or similar platforms.
    • Ability to analyze complex data sets to derive actionable insights; strong problem-solving skills.
    • Excellent organizational skills managing multiple projects simultaneously; detail-oriented with strong time management capabilities.
    • Exceptional written/verbal communication skills; ability to present complex information clearly to various stakeholders
    • Collaborative approach working effectively within cross-functional teams.
    • Solid understanding of consumer data-related challenges in marketing context i.e., collection/consent/preference management/storage/sharing/data retention/breach/crisis management.

    Check how your CV aligns with this job

    Method of Application

    Interested and qualified? Go to Ogilvy Africa on ogilvy.africa to apply

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