Customer Acquisition Associate at African Management Institute (AMI)

We are looking for a driven, persuasive, and action-oriented Customer Acquisition Consultant to bring new participants into AMI’s transformative skills development programs across Africa. This role is all about connecting with people, communicating value, and converting interest into enrollment at scale. If you’re motivated by hitting targets and helping entrepreneurs succeed, this is the role for you.

Critically, this role requires someone who understands the realities, motivations, and pain points of SMEs and MSMEs, and can translate those needs into the right AMI Entrepreneurship Programme. If you’re motivated by hitting targets and helping entrepreneurs access learning that genuinely fits their stage of business, this is the role for you.  You will be at the heart of AMI’s mission, helping entrepreneurs unlock their potential. This is a fast-paced, high-impact role where your success directly fuels the growth of African entrepreneurs and the programs that support them.

Key Responsibilities

• Drive enrolment: Proactively source, engage, and convert prospective participants for programmes like our Grow Your Business Programme or Micro Enterprise Accelerator Programme 
• Understand entrepreneur needs: Engage SME and MSME owners in needs-based conversations to assess business stage, challenges, and growth goals, and recommend the most relevant AMI programme.
• Hit and exceed targets: Own your numbers—track leads, manage pipelines, and ensure your outreach converts.
• Leverage multiple channels: Use calls, emails, social media, community networks, and events to reach potential participants.
• Create meaningful connections: Build trust with entrepreneurs by clearly articulating how AMI programmes address real business challenges such as cash flow, market access, team management, and growth planning.
• Partner with marketing: Support campaigns, content, and promotions that generate leads and increase enrolments.
• Deliver a seamless onboarding experience: Ensure participants are set up for success from registration to programme start.
• Report and optimize: Track your performance, share insights on entrepreneur needs and market feedback, and contribute to continuous improvement of sourcing strategies.
• Be the voice of AMI: Share programme impact stories that inspire participation and build trust.

Requirements

• 2+ years in sales, business development or customer acquisition, preferably in education, skills development, or B2C/B2B programmes.
• Proven track record of meeting or exceeding targets.
• Excellent communication, persuasion, and relationship-building skills.
• Comfortable using CRM systems, marketing tools, and lead tracking.
• Energetic, self-starter with strong organizational skills and ability to manage multiple leads simultaneously.
• Passionate about helping entrepreneurs and learners succeed.
• Bachelor’s degree in Business, Marketing, Communications, or related field preferred