Customer Development Lead (CDL) - Beverages-Thika at MSVL Group

Qualifications, Skills and Experience

• 7-10 years of total FMCG experience.
• Minimum 5 years' experience within the Beverage category.
• Strong Modern Trade experience managing supermarkets and key accounts.
• Proven experience managing Joint Business Plans (JBPs).
• Hands-on experience with planogram implementation and shelf-space negotiations.
• Experience executing consumer promotions, product launches, and visibility initiatives.
• Experience managing merchandisers and third-party vendors.
• Strong distributor and stakeholder management capabilities.
• Ability to independently drive new listings and account development.

Key Responsibilities

• Manage supermarkets and minimarts under distributors and regional second lines.
• Deliver agreed Joint Business Plans (JBP) objectives and quarterly targets.
• Drive visibility, share of shelf, product availability and promotional execution.
• Negotiate additional display opportunities and new product listings.
• Manage merchandising teams and third-party service providers.
• Monitor market performance and competitor activities.