Safaricom is the leading provider of converged communication solutions in Kenya. In addition to providing a broad range of first-class products and services for Telephony, Broadband Internet and Financial services, Safaricom seeks to uplift the welfare of Kenyans through value-added services and support for community projects.
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Insights: Customer and Shopper insights that drive strategic planning and touch point execution including “nuances” in the market
Strategy and Planning: Clear, simple category, customer and channel strategies that are National and Regional with focus into few channel segments and customers
Activity Development: Develop initiatives that derive from those strategies led through excellent execution that deliver growth and value and competitive advantage
Partnerships: Seek opportunities in the assigned portfolio to engage consumers on the brand to grow market share
Stakeholder Alignment: Link Mission imperatives with business strategies, tactical direction, and operational oversight
Go to Market: Work in close coordination with Segment Marketing, Product Owners and Channels Organization to develop a strong relevant portfolio strategy
Execution: Lead execution and amplification of marketing plan for assigned portfolio
Go to Market: Work in close coordination with segment and brand marketing to develop a strong relevant portfolio strategy for Safaricom
Picture of Success: Deliver the market’s Integrated Activity Planning (IAP) process thereby ensuring that assigned Channels have high quality customer programs, materials & assets to deliver value to Safaricom
M&E: Provide leadership to ensure that marketing activities are fully integrated and deliver brand and business objectives while ensuring the proper tools, systems, calendar, resources and metrics for maximum effectiveness
Budgeting: Manage the Marketing budget for respective Channel
Partnerships and Stakeholder management
Work with internal teams and external creative / media agencies to develop marketing strategies and plans that increase awareness, penetration and / or purchase frequency
Partner with Sales and Customers to execute best-in-class strategies and win the sale in an omni-channel environment; understands how to maximize the business in respective Channel and collaborates to deliver results
Project Management
Manage projects on time and on budget as well as exhibits decision-making abilities around investment alternatives that mitigate risk and maximize return
Health and Safety
Uphold the company code of conduct, policies and procedures, ensuring integrity and accountability in every aspect of your work.
All employees have a responsibility to adhere to safety, health, and wellbeing policies, guidelines and procedures in all actions and decisions
Qualifications
Degree in a Business-related field
6 years management experience in Sales & Marketing
Experience leveraging data and trends to generate insights and transforming them into marketing innovation
Deep understanding of total commercial spend, experience managing large marketing budget and media investment decisions
Experience leading marketing communication & execution projects
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