Data Analyst Consultant at Morsan HR Consulting

Key Responsibilities:

Market & Business Insights

• Conduct market analysis to identify trends in short-term rentals across Nairobi and other key locations.
• Monitor competitor performance and benchmark the company against industry standards.
• Provide actionable insights to improve guest satisfaction and operational efficiency.

Data Analysis & Strategy

• Analyze booking data from Airbnb, Booking.com, and other platforms to assess occupancy rates, seasonal demand, and pricing strategies.
• Develop data-driven recommendations for revenue optimization and cost reduction.
• Assist in demand forecasting and suggest inventory adjustments.

Reporting & Presentation

• Present findings and strategic recommendations to management through reports and dashboards.
• Provide training or guidance to the team on data interpretation and utilization.

Key Qualifications and Experience

• Proven experience as a Data Analyst, preferably in the real estate or short-term rental industry.
• Proficiency in data analysis tools such as Excel, SQL and experience with BI tools (Tableau, Power BI, or similar).
• Familiarity with Airbnb, Booking.com, and vacation rental analytics is an added advantage.
• Strong understanding of pricing models and revenue management strategies.
• Ability to translate data insights into actionable business strategies.
• Excellent communication and presentation skills.
• Bachelor’s degree in Data Science, Business Analytics, Economics, or a related field is preferred.
• Minimum 5 years of experience in data analysis.