Deputy Director, Corporate Communications at Policyholders Compensation Fund

Terms of Service
Five-year renewable contract subject to performance and retirement age
No. of positions One (1)

Job Specifications

• Develop and implement the PCF corporate communication strategy
• Formulate communication structures for continuous 
• development and review of the PCF programmes and campaigns
• Oversee corporate branding and brand visibility.
• Monitor implementation of communication strategies and 
• policies ensuring they are aligned to PCF’s overall goals and strategic objectives
• Manage relationships among key stakeholders of PCF
• Coordinate corporate communication, media relations and related matters in the Fund.
• Advise management on Public Relations and communication strategies and emerging issues.
• Coordinate crisis management in the Fund.
• Facilitate publishing and publicising Fund’s pronouncements 
• Coordinate performance management, mentorship, 
• coaching, talent and succession management within the department.
• Design and roll out communication programmes, campaigns and strategies 
• Coordinate external PR and communication activities.
• Manage internal communication through a robust intranet. 
• Conduct customer surveys and oversee implementation of recommendations. 
• Coordinate establishment of a robust PCF website. 
• Coordinate PCF’s Corporate Social Responsibility programmes and activities Managing the PCF’s corporate events
• Spearheading the recording, developing and curating of 
• photographic and video graphic images relating to the PCF activities;
• Advising the PCF on new information distribution 
• channels that maximize audience reach and engagement;
• Oversee implementation of Access to Information Act, 2016 by PCF
• Coordinate PCF complaints handling mechanism and 
• statutory reporting in compliance with article 59(4) of the 
• Constitution of Kenya, 2010 and the Commission on Administrative Justice Act, 2011.
• Maintain and regularly update the Corporate Complaints and Compliments handling register. 
• Produce and review relevant corporate information and 
• communication materials including newsletters, press 
• releases, fact sheets, FAQs, presentations, among others to 
• target publics that positively represent PCF
• Hold quarterly stakeholder meetings including media 
• meetings, breakfast meetings, with editors and reporters for public communication on brand visibility.
• Manage social media platforms such as YouTube, Linkedin, 
• Facebook, Twitter and tracking user engagement using the appropriate analytical metrics such as Google Analytics, 
• TweetDeck and othersManage all enquiries from the public, the media and all 
• stakeholders of PCF, ensuring customer complaints are addressed promptly
• Manage, organize and publicise all PCF events such as 
• press conferences, open days, exhibitions, tours and visits 
• through print, digital and electronic media
• Oversee the editing of photos and videos using appropriate 
• editing software such as Adobe Photoshop, Fireworks, 
• InDesign, Premiere and After Effects
• Oversee the production of in-house publications such as 
• newsletters, diaries, calendars and brochures, ensuring the 
• publications are of high quality.
• Monitor and analyse media coverage of PCF using 
• appropriate tools such as MS Excel or SPSS and develop a 
• repository of media clippings touching on PCF affairs and related business. 
• Facilitate responses to queries from media and general public 
• Develop and update the branding manual of the organization.
• Maintain records of media coverage and collate analytics and metrics. 

Person Specifications

• Minimum period of ten (10) relevant work experience, five (5) years of which must have been in a supervisory role.
• A Bachelors degree in any of the following disciplines: media studies, journalism, mass communication, public relations, marketing, graphic design, advertising or 
• equivalent from a recognized institution.
• A Masters degree Media Studies, Journalism, Mass Communications, Public Relations, Marketing, Graphic 
• Design, Advertising or any other approved equivalent qualifications from a recognized and accredited institution Recognized professional qualification.
• Member of registered professional association.
• Leadership course lasting no less than six (6) weeks from a recognized institution.
• Proficiency in computer applications
• Fulfilled the requirements of Chapter six of the Constitution of Kenya (2010)