Digital Media Buying Associate at Archer Digital

We are looking for a highly analytical and strategic thinker to join our team as a digital media buyer. The right candidate has adequate media planning and budgeting skills to get the best ROI, ROA 's for ad spend.

Duties and Responsibilities

1. Responsible for planning, negotiating, and executing digital media campaigns across various channels (including display, video, social, and search).
2. Develop and execute digital media plans that align with client business objectives
3. Research and recommend new opportunities and strategies for reaching target audiences
4. Stay up to date on the latest industry trends and changes, and share insights
5. Monitor campaign performance and optimize delivery to meet or exceed KPIs
6. Generate post-campaign reports detailing results and insights
7. Work with internal teams to develop creative assets for digital campaigns
8. QA ad units and placements prior to launch
9. Resolve any issues that arise during a campaign
10. Maintain relationships with social team, design and production team

Person’s Specifications

1. Excellent communication skills
2. A deep understanding of the digital media landscape and experience planning and buying media
3. Bachelor’s degree in advertising, marketing, business, or related field
4. At least 2 years of experience working in digital media buying, planning, or a related role
5. Experience with programmatic buying platforms - Google Display & Video 360, Eskimi etc.
6. Experience with web analytics tools, such as Google Analytics
7. Familiarity with ad serving platforms, such as Google Ad Manager, Meta Ads Manager etc
8. Excellent analytical skills and experience using data to inform media decisions
9. Strong project management skills with the ability to manage multiple projects simultaneously
10. Proven track record of successful media campaigns that delivered on objectives
11. Creative thinker with the ability to develop innovative solutions to problems