Digital and Social Media Manager at Equity Bank Kenya

Job Purpose Statement 

This role is responsible for planning and executing all media activities including advertising; targeted campaigns and activation programs through the different digital media channels and agencies while ensuring that the return on investment is realized. This position reports to the Director - Communications. 

Responsibilities 

• Develop and implement Digital and Social Media Strategy aligned to the overall department strategy and the larger Equity Group Strategy.
• Develop Digital and Social Media plans and budgets in line with agreed results for the function.
• Recruit digital and social media agencies in collaboration with the Media Buying and Planning Manager – Digital and social media and set expectations in terms of Terms of Reference. 
• Develop social media context strategy and plans and support the officers in developing and scheduling content for the various social media handles.
• Work with the web content teams to ensure that content on websites is updated based on the developments within the business and internally set timelines for regular changes.
• Ensure that all handles are well designed and align to the brand standards.
• Oversee all social media activities by ensuring the right content is scheduled and posted on the sites and responses monitored through active social media engagements.
• Track the issues emerging and ensure that the social media and digital activities and aligned and leverage, where possible, to the valuable happenings.
• Monitor the metrices for the different social media platforms and ensure that the target reach and level of engagement is achieved.
• Overseen the Communications Officers – Digital and social media by ensuring that they are properly guided, trained, and that they are meeting the expectations.
• Offer coaching and mentorship to colleagues and stakeholders on the relevant areas of work with the objective of collaboratively realizing the company objectives.  

Qualifications 

• A university degree in media studies or journalism or any related field.
• Must have at least 5 years’ experience in social media management either through an agency or within a competitive corporate setting.
• Must have a solid understanding of digital media landscape, practices, value proposition and effective ways of working with agencies and other channels.
• Must be excellent in both verbal and written English.
• Be a hands-on person and a trend spotter in the communications sector.
• Must have good stakeholder management skills – to mobilize consensus, consult effectively, influence decisions and tradeoffs.
• Ability to make compelling business cases, negotiate and influence results.
• Be passionate and bring a unique set of skills to the company, expanding on its existing knowledge.