Digital Campaigns Manager at Absa Bank Limited

Job Summary

To provide specialist advice & support in order to elicit, analyse, digital processes, policies & information systems, through the execution of predefined objectives as per agreed (SOPs).

Job Description

Job Brief

Champion the use of digital technology and strategies to grow the brand, enhance customer Centric experiences, drive product uptake and grow the customer base.

Key Responsibilities:

• Collaborate with the bank’s digital agency and other vendor partners in actualizing digital strategies and plans.
• Strategize, build, and maintain the bank’s social media usage, with a focus on customer service, brand growth and loyalty as well as monetization of fans/followers.
• Optimize the bank’s online presence
• Partner with product, CDO, innovation & technology teams to deliver customer-centric digital experiences that drive income growth.
• Data-led marketing by sending highly targeted and compelling marketing campaigns that are tightly focused on a group of individuals and their needs.
• Utilization of marketing automation tools to; Create cross sell and up-sell opportunities in a personalized and non-intrusive manner to increase share of wallet, celebrate anniversaries to build loyalty and onboard all NTB customers
• Ensure effective leads management both from offline (e.g., branch) and online (website and USSD) to drive the customer base and portfolio growth.
• Deliver 360 campaigns that are over and above Digital, through collaboration with business and relevant vendors
• Plan, execute, and measure digital experiments and conversion tests to help the Bank anticipate customer needs and adopt new digital marketing approaches.
• Evaluate emerging digital technologies. Provide thought leadership and perspective for adoption where appropriate.

Required Skills:

• Exceptional communication and organizational skills
• Ability to manage multiple projects in a fast-paced, deadline-driven environment
• Proven ability to build consensus and work effectively within a cross-departmental team
• At least 4 years’ experience in online marketing and campaigns management
• A bachelor’s degree in any field will be an added advantage
• Professional education in Marketing or Journalism will be an added advantage
• Passion, Integrity and Energy.

Expectations from role holder:

• Speed
• Agility
• Diligence (follow through)

Education

Bachelor`s Degrees and Advanced Diplomas: Physical, Mathematical, Computer and Life Sciences (Required)