Digital Communications and HR Associate at Human Performance Dynamics Africa

Role Purpose

The overall purpose of this role is double-pronged:

1. To lead the Digital communications execution for HPDA and all vertical services within the organisation
2. To lead the execution of administration work under the Director’s desks, across the development, recruitment and consulting pillars

Responsibilities

Digital Marketing and Social Media Management

• Lead the strategy and execution of digital marketing for all verticals under umbrella company
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Create editorial calendars and syndication schedules
• Develop marketing collateral to be released during marketing campaigns and weekly organization updates
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Optimize paid advertising campaigns using SEO and other tools
• Report on the growth and analytics of campaigns to stakeholders
• Increase awareness, traffic, engagement on business vertical offerings.
• Develop reports on the performance of marketing campaigns
• Publishing social media content and scale engagement online
• Track performance of social media campaigns and scale devise strategies to

Communication Management (Print, Audio and Video)

• Newsletter and website blog management – collating, writing and publishing materials
• Identify and secure external speaking engagements for company representatives (Conferences, Panels, Podcasts)
• Identify and secure external print presence (African and International Newspapers, Magazines)
• Development and management of the HR Podcast (Design, planning, overseeing production and release
• Work with the team in reviewing and up-dating the HPD Africa website and social media sites

HR Consulting Support

• Assist in the conceptualising of customised client need based proposals
• Assist in the administration of the generation of consulting materials and reports
• Research and develop company-specific policy manuals, employee handbooks, stakeholder sensing toolkits, culture survey questionnaires and performance management tools or other work as may be required to fulfil client assignments
• Support the delivery of HPDA Consulting assignments
• Liaise and manage client relationships end to end during a consulting project as required

Administration

• Support the HPDA team in the design and development of key organisational documents (Proposals, Client reports, Presentations and digital media collateral) to align with brand guidelines
• Continuously provide digital and efficiency best practice research/know how in the operations of the team

Qualifications

Technical Competencies

• Strong digital marketing skills
• Strong written communication capability
• Commercial awareness and Business Development skills
• Stakeholder/Relationship/Account Management skills
• Proficiency in Professional Social Media platforms i.e. LinkedIn, Twitter
• Proficiency in Canva and Microsoft (MS) Suite
• HR certification is beneficial