Digital & Content Marketing Officer at ALN Kenya

Storytelling and content development:

• Craft and execute compelling brand narratives that showcase our firm’s thought leadership, expertise and impact.
• Develop, edit, and manage content—including articles, case studies, opinion pieces, press releases and videos—for both digital and traditional channels.
• Ensure all content aligns with the firm’s voice, values and market positioning.
• Create and maintain a content calendar to ensure strategic distribution across various channels.

Campaign strategy design and execution:

• Design and implement marketing campaigns that combine traditional and digital approaches to maximise audience engagement.
• Work closely with leadership to shape messaging strategies that elevate the firm’s reputation and market influence.
• Develop marketing assets including brochures, presentations, newsletters and thought leadership reports.
• Monitor and optimise campaign performance using data analytics and audience insights.

Digital marketing and website management:

• Manage and update the firm’s website to ensure it provides an engaging, user-friendly and SEO-optimised experience.
• Oversee social media strategy and execution, driving engagement and audience growth across key platforms.
• Utilise analytics tools to track and refine digital marketing performance.

Traditional media and public relations:

• Develop content for print media, conferences, speaking engagements and press releases to enhance the firm’s visibility.
• Collaborate with media partners to secure placements in key industry publications and news outlets.
• Maintain relationships with journalists, legal publications and industry stakeholders.

Stakeholder engagement and brand positioning:

• Work closely with internal teams including business development, marketing and legal experts to align content with broader firm objectives.
• Ensure consistency in messaging and brand identity across all communication channels.
• Train internal teams on best practices for content creation, storytelling and brand communication.

Industry trend monitoring and innovation:

• Stay updated on emerging trends in digital and traditional marketing, particularly within the legal and professional services sector.
• Identify opportunities for innovation and implement strategies that keep the firm ahead in a competitive market.

Experience and personal qualities:

The following experience is preferred:

• Bachelor’s degree in marketing, Communications, Journalism, Media or a related field.
• Additional qualifications in Digital Marketing and content creation are a plus.
• At least five (5) years of experience in content marketing, storytelling or digital marketing preferably within the legal, consulting or professional services industry.
• Strong experience in writing, editing, and developing engaging narratives for different audiences.
• Proficiency in IT systems including Microsoft Office Suite and familiarity with digital marketing tools and platforms.
• Excellent verbal and written communication skills, with an ability to distill complex legal concepts into accessible content.

The following personal qualities are preferred:

• Strategic and creative thinking: Ability to develop compelling brand stories and execute innovative marketing strategies.
• Research and analytical skills: Strong attention to detail and the ability to analyse data to inform marketing decisions.
• Adaptability and tech-savviness: Up-to-date with the latest marketing trends, tools and technologies.
• Effective communication: Strong storytelling ability, skilled in articulating complex information clearly and persuasively.
• Organizational skills: Highly organised, ability to manage multiple projects and meet deadlines under pressure.
• Team orientation: Collaborative mindset, working effectively with cross-functional teams and external partners.
• Proactivity: Hands-on, action-oriented and capable of driving initiatives independently.