Digital Fundraising and Engagement Associate at One Acre Fund

About the Role

The Digital Fundraising and Engagement Associate will help to implement our main digital fundraising, communications and campaign activities.  You will support the development and implementation of user journeys across all channels for our target audiences at all stages of the funnel - from acquisition all the way to retention.  You’ll work across social (paid and organic), PPC (including Google Ads), email and our website.

We are at an exciting stage in the development of our first global digital strategy and are looking to expand our capacity to enable us to bring online new channels, continue to build brand awareness and engagement and generate more income for the organization.

You will report to the Global Digital Lead. You will sit within One Acre Fund’s Business Development (Fundraising and Partnerships) team but will collaborate closely with our Communications team. 

Responsibilities

You will directly manage the following tasks: 

• Implement our organic social media strategy, including overseeing production of content
• Maintain the digital content calendar 
• Website content management including SEO research, editing/creating website content and keeping content up to date 
• Develop a clear supporter relations strategy for keeping supporters engaged and building community
• Generate data reports on a regular basis, across all priority channels 
• Implement our email marketing strategy, including writing supporter emails 

Provide support to the Global Digital Lead on the following:  

• Conceptualize and implement cross-channel digital campaigns 
• Manage paid campaigns (social and PPC)
• Optimize user journeys in line with business objectives
• Digital content production, in collaboration with our communications team, external agencies and vendors
• Develop our segmentation and personalization strategy
• Liaise with external vendors/agencies

Qualifications

• Across all roles, these are the general qualifications we look for. For this role specifically, you will have:
• 4+ years of experience in a similar role, preferably in the not-for-profit/social enterprise sectors.

Must-have skills

• Digital analytics, including reporting and optimisation (Google Analytics (including a solid understanding of GA4), Google Tag Manager, Google Search Console, Google Optimize)
• Web content management experience (Drupal preferred) 
• Digital copywriting (across social, website and email) including SEO experience
• Paid social media experience, including solid practical experience with Meta Business Manager
• Email marketing experience
• Organic social media management experience
• Understanding of fundraising audiences 
• Implementation of large-scale, cross-channel digital campaigns
• Project management skills
• Stakeholder management
• Team player 

Nice to have skills

• Experience with PPC
• Social media community management 
• Experience with Salesforce 
• Experience with a customer data platform (e.g. Segment)
• Experience with personalization and segmentation marketing strategies 
• Experience working with digital agencies
• Digital content creation abilities - Adobe, Canva, video production etc.