Digital Marketer at Fantom Group

Role Overview

• We are seeking a commercially astute Digital Marketer to plan, execute, and optimize digital marketing initiatives that drive qualified lead generation, support revenue growth, and strengthen brand positioning. The role requires a disciplined professional who can align digital marketing performance with broader business and sales objectives.

Qualifications & Experience

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of two (2) years' proven experience in digital marketing, demand generation, or performance marketing.
• Experience in Marketing, Fintech, Insurance, or Real Estate sectors will be an added advantage.
• Strong hands-on experience with digital marketing tools, SEO, paid media platforms, and analytics.
• Compensation
• Cross Monthly Retainer: KES 25,000-30,000. Commission: Performance-based commission linked to successful conversions.

Qualifications & Key Skills:

• Develop and implement data-driven digital marketing strategies aligned with organizational growth targets.
• Generate, qualify, and nurture high-quality leads to support Business Development and sales teams.
• Plan, manage, and optimize digital campaigns across SEO, paid advertising, social media, and email marketing.
• Track, analyze, and report on campaign performance, conversion rates, cost per lead, and ROI.
• Collaborate closely with Business Development and Client Services teams to ensure effective lead conversion and client acquisition.
• Enhance brand visibility, digital presence, and market engagement in line with corporate standards.

Key Performance Indicators (KPIs)

• Volume and quality of qualified leads generated. Lead-to-opportunity and lead-to-client conversion rates. Cost per lead and return on marketing investment (ROMI). Revenue contribution from digital marketing initiatives. Website traffic growth, engagement metrics, and campaign effectiveness.