Digital Marketer at Kenya Power Pension Fund (KPPF)

REF: KPPF/HRA-HR/1/22/5

Job Summary

The Digital Marketer will assist in the planning, execution, and optimization of our online marketing efforts; and the promotion of the online image of the Fund to drive brand awareness and generate leads. The ideal candidate will be well-versed in concepts surrounding digital marketing and have a passion for content creation and technology.

Roles and Responsibilities

• Help the sales and marketing team in developing a digital strategy to build a lasting digital connection with consumers
• Execute the digital strategy
• Design regular digital posts for selected platforms, post and optimize.
• Generate leads from the various digital activities and share with the Sales team for follow up.
• Prepare email marketing material and organize their distribution through various channels
• Monitor the ongoing company presence on all social media platforms and make necessary updates
• Regularly acquire insight on the latest technology and marketing trends keep strategies up to date
• Measure ROI of all executed strategies and report on regular basis
• Develop and execute online content calendar, SEO,PPC campaigns or any ad hoc digital marketing activities as required.
• Monitor competition and provide suggestions for improvement.

The requirements for the role

• A degree in Marketing, Digital technologies or relevant field
• Professional training in Digital marketing will be an added advantage
• At least 1 year of experience in developing and implementing digital marketing strategies.
• At least 1year of hands-on experience with SEO/SEM
• Good knowledge and experience creative content writing
• Good knowledge and experience with online marketing tools and best practices
• Good knowledge and experience of web analytics tools (e.g., Google Analytics, Net Insight, Web Trends etc.)
• Good knowledge and experience in design software (e.g.Adobe Illustrator and Photoshop).
• Sense of ownership and pride in your performance and its impact on a company’s success.

In addition, the candidates should demonstrate the following personal traits and competencies:

• Interpersonal and cross-cultural skills, including ability to build collaborative relationships with sensitivity to diversity/inclusion.
• Creativity and innovation skills.
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal and communication skills