Digital Marketer at Premier Hospital

MAIN DUTIES AND RESPONSIBILITIES

Digital Marketing & Online Growth

• Ensure continuous growth of the hospital’s digital brand through increased followers, engagement, and outreach in line with the Hospital Marketing Plan.
• Address all online inquiries and manage business leads generated through digital platforms to drive hospital business growth.
• Advise, formulate, and implement innovative digital advertising and marketing campaigns.
• Execute eCommerce and social media strategies to meet revenue and growth targets.
• Manage the hospital’s online presence using platforms such as Facebook, Twitter, Instagram, LinkedIn, and other relevant channels.
• Convert online visits into measurable business outcomes and revenue.
• Monitor website traffic, customer reviews, and online engagement to evaluate performance.
• Analyze website and sales-related data to guide decision-making and predict future trends.
• Implement and monitor strategies using data analysis, SOI, and performance metrics.
• Drive continuous improvements in user experience and customer journey across all digital touchpoints.

Website & Content Management

• Ensure the hospital website is easily discoverable by the target audience (SEO and discoverability).
• Optimize website structure, functionality, and content to drive relevant traffic.
• Manage website content and implement content strategies to achieve online objectives.
• Ensure payment options, booking tools, and promotional tabs are correctly configured and functional.
• Manage website data, analytics, and reporting.

Creative Design, Branding & Visual Media

• Lead and execute photography and videography for hospital marketing, campaigns, events, corporate communications, and internal use.
• Plan, shoot, edit, and manage high-quality visual content for digital platforms, campaigns, and promotional materials.
• Design and oversee production of billboards, banners, posters, flyers, signage, and outdoor advertising materials.
• Ensure timely completion of all creative artworks and designs for campaigns, promotions, and hospital initiatives.

Develop, implement, and strictly enforce the Hospital Brand Manual, ensuring consistency in:

• Logos
• Colors
• Typography
• Tone of voice
• Visual identity across all platforms and materials
• Handle internal designs including presentations, internal posters, staff communications, notices, reports, and corporate branding materials.
• Collaborate with vendors, printers, and production teams to ensure high-quality output of all branded materials.

Strategic Marketing & Market Intelligence

• Play a key role in strengthening and implementing the hospital’s overall marketing strategy.
• Monitor market trends and competitor activity and communicate insights to management.

Implement advanced marketing strategies including:

• Video marketing
• Influencer marketing
• Programmatic advertising
• Affiliate marketing
• Pay-per-click (PPC) advertising

Customer Experience & Relationship Management

• Ensure existing corporate and non-corporate accounts remain active and deliver favorable volumes through continuous engagement, follow-ups, updates, courtesy visits, and health talks.
• Address customer complaints, identify root causes, escalate appropriately, and follow up to resolution.
• Ensure smooth and efficient outpatient (OPD) process flow and proactively address queues.
• Coordinate with OPD HODs to ensure customer-friendly service delivery.
• Manage and analyze customer feedback to support service improvement initiatives.
• Provide excellent customer service and relationship management at all times.

MINIMUM REQUIREMENTS / QUALIFICATIONS

• Bachelor’s Degree in BBIT, Marketing & Communication, Digital Marketing, Graphic Design, Multimedia, or any other related Business field.
• At least 2 years’ proven experience in Digital Marketing, preferably within a corporate or healthcare environment.
• Demonstrated hands-on experience in content creation, including photography and videography for marketing and corporate communications.
• Working knowledge of graphic design tools (e.g. Adobe Creative Suite, Canva, CorelDRAW or equivalent).
• Experience in designing and managing outdoor advertising materials such as billboards, banners, posters, and signage.
• Understanding of brand management, including development and enforcement of a Brand Manual across digital, print, and internal materials.
• Experience managing and optimizing websites, social media platforms, and digital advertising campaigns.
• Strong data analytics skills with proficiency in Excel, Google Analytics, or similar tools is an added advantage.