Digital Marketing Manager- Nairobi at Summit Recruitment and Search

The role will be responsible for driving brand distinction and supporting revenue growth through well-defined, data-driven marketing initiatives. The successful candidate will oversee brand execution across all platforms, manage key marketing touchpoints, and lead day-to-day coordination of creative, content, and production teams.

Key Responsibilities

• Drive brand awareness and revenue growth through targeted digital marketing initiatives.
• Ensure consistent brand representation across all platforms and channels.
• Plan and manage marketing campaigns, content calendars, and media buying activities.
• Oversee content creation and campaign execution to support sales objectives.
• Monitor brand sentiment, customer engagement, and campaign performance.
• Manage key digital platforms including website, social media, and internal channels.
• Track ROI, analyze performance metrics, and provide regular reporting.
• Manage marketing budgets, agencies, and internal resources effectively.
• Support team development and ensure timely delivery of marketing outputs.

Key Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 6 years’ experience in digital marketing and brand management within a sales-driven environment.
• Strong experience in campaign management, brand strategy, and performance tracking.
• Excellent communication, project management, and stakeholder engagement skills.
• Commercially minded, customer-focused, and able to influence across teams.