Digital Marketing Agent at ShopIt Store

RESPONSIBILITIES

• Day-to-day marketing activities such as market research, content creation, website and social media management.
• Developing marketing strategies, customer/client retention, and excelling in sales and customer service.
• Identify trends and insights, and optimize spend and performance based on the insights.
• Work closely with the team to ensure effective marketing campaigns and achieve sales targets.
• Measuring and reporting on the performance of all digital marketing campaigns.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Support the marketing leadership team through the organization and administrative support for various projects.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Generating high Quality creative Content for company blog and social media pages.
• Build Brand Awareness and sustainability; Engaging with online audiences.
• Keeping track of project timelines and budgets.
• Identify external online opportunities to improve market reach (events, partnerships, awards, and/or sponsorships).

QUALIFICATIONS

• Must have at least 1 year of relevant working experience.
• Excellent communication and interpersonal skills.
• Experience in market research and analysis.
• Demonstrated ability in digital sales and marketing strategies.
• Strong customer service skills.
• Highly organized and detail-oriented.
• Ability to work in a fast-paced environment, preferably e-commerce industry.
• Proficiency in Marketing and Designing software(s), Google Workspace, and Microsoft Office Suite.
• Experience in the IT industry is a plus.
• Bachelor\'s Degree/Diploma in Marketing, Business Administration, or related field.
• Must have attained B+ and above in their KCSE.
• Must be willing to work six days a week. (Monday – Saturday)
• Family or Personal Business Experience is a plus.
• Demonstrated ability to work collaboratively in a fast-paced team environment and proactively influence others.