Digital Marketing and Communication Strategist at Flexi-Personnel

Key Responsibilities

• Managing company website and other digital platforms where the company is present including Improving the usability, design, content, and conversion of the company website
• Review new technologies and keep the company at the forefront of developments in digital marketing.
• Competitor analysis: Evaluating customer research, market conditions and competitor data.
• Utilizing a range of techniques including paid search, Email marketing, Google analytics, SEO, SEM, PPC, social media and display advertising.
• Designing, developing, building, and maintaining effective social media strategies
• Managing online brand and campaigns for the company services to raise brand awareness
• Keeping abreast with emerging digital marketing trends to ensure maximum effectiveness
• Devising strategies to drive online traffic to the company website. Tracking conversion rates and making improvements to the website.
• Guide on the ideal digital media buying platforms in the respective markets for the respective services
• Guide on the monitoring and evaluating the effectiveness of the digital campaigns
• Media Relations including pitching company services online and offline for media publicity
• Ensuring all the company services are branded correctly
• Responsible for planning and budgetary control of all digital marketing

Skills and competences

• Bachelor’s degree (B.A./B.S.) in Business, Marketing, or related field; or Minimum 5 years’ experience in areas referenced above.
• Detail-oriented and organized analytical thinker
• Exceptional interpersonal communication and presentation skills, including the ability to tactfully deliver and accept honest criticism.
• Significant experience with Google Tag Manager, Google AdWords & Analytics and SEMrush
• Significant experience gathering and using marketing data, such as keyword research, industry reports, and competitive analysis.
• Ability to manage time and projects effectively with a focus on the details and minimal supervision.
• Significant experience creating and presenting analytics reports.
• Experience with creating and administering earned and paid social media campaigns, including Google Ads, Meta, LinkedIn, and Twitter.
• Experience with Google Search Console and other technical SEO tools preferred.
• Experience with email marketing and one or more popular marketing automation platforms, such as HubSpot, Eloqua, Pardot, Marketo, or others, preferred.
• Previous experience implementing A/B testing and conversion optimizations desired.