Digital Marketing Associate at Wasoko

Requirements:

• Create engaging and compelling content for digital channels, including website, blog and social media.
• Monitor, analyze, and report on campaign performance using various analytics tools.
• Conduct market research to identify trends, competitor strategies, and opportunities for growth.
• Create visually appealing and impactful designs for digital assets such as social media graphics, banners, email templates, and display ads.
• Optimize website content and landing pages for better conversion rates and user experience.
• Collaborate with cross-functional teams to develop integrated digital marketing strategies and ensure consistent messaging.
• Stay up-to-date with industry trends and best practices in digital marketing.
• Edit and optimize images, videos, and other multimedia assets for online distribution

Great to have:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, preferably in a similar role.
• Strong understanding of digital marketing concepts, strategies, and tools.
• Proficiency in using digital marketing platforms and design tools such as Google Analytics, Adobe and social media management tools.
• Knowledge of SEO best practices and experience with keyword research and optimization.
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret data and generate actionable insights.
• Creative thinking and ability to generate innovative digital marketing ideas.
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Self-motivated and proactive with the ability to work both independently and collaboratively in a team environment.

Preferred Skills :

• Experience with marketing automation software.
• Advanced graphic design skills.
• Familiarity with content management systems (CMS) and website development.