Digital Marketing & Customer Experience Executive at Fanisi HR Solutions

Key Responsibilities;

1. Plan and execute digital campaigns across social media, email marketing, and search platforms to drive traffic and online sales.
2. Optimize product pages, landing pages, and checkout flows to improve conversion rates.
3. Create and manage structured social media content showcasing key products including business cards, banners, stickers, packaging, and branded merchandise.
4. Monitor and analyze campaign performance including ROAS, conversion rates, and cost per acquisition.
5. Identify trending products and seasonal sales opportunities.
6. Respond promptly to customer inquiries via social media, email, WhatsApp, and website chat.
7. Provide accurate quotations, product guidance, artwork requirements, and turnaround timelines.
8. Coordinate with design and production teams to ensure smooth job execution from approval to delivery.
9. Follow up on pending payments, artwork approvals, and abandoned carts.
10. Monitor online reviews and ensure consistent customer satisfaction.
11. Encourage repeat purchases through follow-ups and email campaigns.
12. Identify upselling opportunities such as premium finishes, express delivery, and product add-ons.
13. Maintain accurate CRM records and structured order tracking.
14. Support promotional campaigns and new product launches.

Required Specifications;

1. Diploma or Degree in Marketing, Business, Communications, or related field
2. Experience in digital marketing or e-commerce operations
3. Strong understanding of social media advertising, analytics, and content creation
4. Excellent written communication skills
5. Highly organized with strong follow-up discipline
6. Commercially driven and results-oriented
7. Proficiency in digital marketing tools such as Facebook Ads Manager, Google Analytics, Canva, or similar platforms