Digital Marketing Executive at Human Capital Synergies Africa Ltd

Our Client, in the Service Sector seeks to hire a Digital Marketing Executive. The Digital Marketing Executive will be responsible for executing the company’s digital marketing campaigns. He/she will be involved throughout the campaign ideation, planning, implementation, measurement, and optimization process. Therefore, he/she should have hands-on experience using various digital marketing platforms.

Roles and Responsibilities

• Assist the team in the development of the overall digital marketing strategy
• Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
• Tracking the website traffic flow and provide internal reports regularly.
• Fixing any error in online content and arrange webinars and webcasts.
• Be actively involved in SEO efforts (keyword, image optimization etc.).
• Preparing online newsletters and promotional emails and organize their distribution through various channels.
• Providing creative ideas for content marketing and update website.
• Collaborating with designers to improve user experience.
• Measuring performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.).
• Promoting company’s product and services in the digital space.
• Creating and executing SMS, and email-based marketing campaigns.
• Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
• Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team

Required Qualifications/Experience

• Bachelors’ Degree in Marketing, Digital technologies or relevant field.
• Proven experience as Digital Marketing Executive or similar role.
• Excellent understanding of digital marketing concepts and best practices.
• Good knowledge of all different digital marketing channels.
• Working knowledge of ad serving tools (e.g., DART, Atlas).
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.).
• Skills and experience in creative content writing.
• Analytical mindset and critical thinking.
• Excellent communication and interpersonal skills.
• Team player.