Digital Marketing Executive at Minet Kenya

Purpose for the Job

• To drive brand visibility, digital leads generation and end to end leads conversion, and campaign execution for the Retail & SME Division promoting Medical Insurance, Motor Insurance, Business Insurance, Travel Insurance, Domestic Insurance, Life Policies, Professional Indemnity, among other solutions across digital and traditional marketing channels.

Duties and Responsiblities

• Strategy & Growth: Executes digital initiatives and supports product launches to drive Retail & SME division targets. 
• Lead Generation & Sales Support: Partners with sales teams to drive, nurture, and convert digital leads into revenue. 
• Campaign & Event Execution: Manages multi-channel digital campaigns, promotional activations, and customer engagement events. 
• Content & Branding: Develops marketing content, promotional collateral, and visibility materials across all media. 
• Community Management: Moderates and grows online communities to boost engagement, brand advocacy, and lead capture. 
• Stakeholder Coordination: Acts as the main bridge between the division, central marketing, external agencies, and vendors. 
• Analytics & Reporting: Monitors campaign performance, market trends, and ROI to deliver actionable reports and dashboards. 
• Governance & Compliance: Ensures all marketing activities comply with corporate brand standards and regulatory policies.

Key Result Areas

• Achieve agreed digital lead generation and business acquisition targets for Retail & SME products. 
• Increased visibility, awareness, and market penetration of Retail & SME products and solutions.
• Improved campaign effectiveness measured through conversion rates, customer engagement, and return on marketing investment.
• Timely delivery and execution of marketing campaigns, activations, events, and promotional initiatives.
• Effective support to Business Development teams through quality marketing collateral, campaigns, and lead generation activities.
• Accurate and timely reporting on marketing performance, lead generation, and customer engagement metrics.

Key Competencies

• Skilled in using analytics tools to measure performance and optimize marketing outcomes. 
• Track record of coordinating projects, managing tight deadlines, and handling competing priorities.
• Excellent interpersonal and communication skills to build and maintain key relationships. 
• Proficient in Microsoft Office, with a strong commitment to integrity and quality.

Knowledge And Skills Required

• At least 3 years in marketing and communications, preferably within financial services or insurance. 
• Proven ability to manage digital campaigns, social media ads, lead generation, and email marketing. 
• Strong copywriting and presentation skills, plus proficiency in Canva or Adobe Creative Suite. 

Professional and Academic Qualifications

• Bachelor’s degree in marketing, Communications, Business Administration, Public Relations, Digital Marketing, or a related field from a recognized university. 
• Professional certification in Marketing, Digital Marketing, Communications, CIM, or an equivalent qualification will be an added advantage. 
• Certification in Google Analytics, Google Ads, Social Media Marketing, or related digital marketing disciplines will be an added advantage.