Career Opportunities at Minet Kenya

Purpose for the Job

• To drive brand visibility, digital leads generation and end to end leads conversion, and campaign execution for the Retail & SME Division promoting Medical Insurance, Motor Insurance, Business Insurance, Travel Insurance, Domestic Insurance, Life Policies, Professional Indemnity, among other solutions across digital and traditional marketing channels.

Duties and Responsiblities

• Strategy & Growth: Executes digital initiatives and supports product launches to drive Retail & SME division targets. 
• Lead Generation & Sales Support: Partners with sales teams to drive, nurture, and convert digital leads into revenue. 
• Campaign & Event Execution: Manages multi-channel digital campaigns, promotional activations, and customer engagement events. 
• Content & Branding: Develops marketing content, promotional collateral, and visibility materials across all media. 
• Community Management: Moderates and grows online communities to boost engagement, brand advocacy, and lead capture. 
• Stakeholder Coordination: Acts as the main bridge between the division, central marketing, external agencies, and vendors. 
• Analytics & Reporting: Monitors campaign performance, market trends, and ROI to deliver actionable reports and dashboards. 
• Governance & Compliance: Ensures all marketing activities comply with corporate brand standards and regulatory policies.

Key Result Areas

• Achieve agreed digital lead generation and business acquisition targets for Retail & SME products. 
• Increased visibility, awareness, and market penetration of Retail & SME products and solutions.
• Improved campaign effectiveness measured through conversion rates, customer engagement, and return on marketing investment.
• Timely delivery and execution of marketing campaigns, activations, events, and promotional initiatives.
• Effective support to Business Development teams through quality marketing collateral, campaigns, and lead generation activities.
• Accurate and timely reporting on marketing performance, lead generation, and customer engagement metrics.

Key Competencies

• Skilled in using analytics tools to measure performance and optimize marketing outcomes. 
• Track record of coordinating projects, managing tight deadlines, and handling competing priorities.
• Excellent interpersonal and communication skills to build and maintain key relationships. 
• Proficient in Microsoft Office, with a strong commitment to integrity and quality.

Knowledge And Skills Required

• At least 3 years in marketing and communications, preferably within financial services or insurance. 
• Proven ability to manage digital campaigns, social media ads, lead generation, and email marketing. 
• Strong copywriting and presentation skills, plus proficiency in Canva or Adobe Creative Suite. 

Professional and Academic Qualifications

• Bachelor’s degree in marketing, Communications, Business Administration, Public Relations, Digital Marketing, or a related field from a recognized university. 
• Professional certification in Marketing, Digital Marketing, Communications, CIM, or an equivalent qualification will be an added advantage. 
• Certification in Google Analytics, Google Ads, Social Media Marketing, or related digital marketing disciplines will be an added advantage.

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Purpose for the Job

• The role is responsible for establishing and leading Minet’s Private Client business, delivering sustainable revenue growth while positioning the company as the preferred risk and wealth advisory partner for High Net Worth (HNW), Ultra High Net Worth (UHNW), and Affluent Clients. 

Duties and Responsiblities

• Strategy & P&L: Own the unit strategy, annual budget, pipeline, revenue forecast, profitability and agreed growth milestones. 
• Segment Development: Define and manage propositions for UHNW, HNW, emerging affluent, family office, multi-cultural markets, diaspora and executive-client segments. 
• Business Origination: Personally lead acquisition of strategic private client portfolios through board-level, private banking, family office and entrepreneur networks. 
• Referral Ecosystem: Build structured referral partnerships with private banks, investment advisers, law firms, tax advisers, real estate developers, luxury asset dealers, motor dealers and corporate executive networks. 
• Private Client Solutions: Coordinate bespoke solutions for high-value homes, contents, jewellery, fine art, collections, prestige motor, personal liability, cyber/privacy, travel, medical evacuation, K&R and domestic staff exposures. 
• Placement & Technical Quality: Ensure insurer selection, policy wording, premium adequacy, reinsurance support and endorsements are technically sound, compliant and defensible. 
• Client Experience & Claims Advocacy: Deliver discreet, high-touch service standards, claims concierge support, escalation management and periodic portfolio reviews. 
• Governance & Compliance: Enforce IRA compliance, KYC, AML, sanctions screening, data protection, confidentiality, conflict-of-interest and reputational-risk controls. 
• Team & Capability: Design the operating model, recruit and coach relationship managers, associate RMs and service support, and embed a high-performance advisory culture.
• Performance Reporting: Maintain disciplined MI on pipeline conversion, revenue, retention, cross-sell, service SLAs, claims outcomes and partner productivity. 
• Business Leadership: Build and lead a profitable High Net Worth (HNW), Ultra High Net Worth (UHNW) and Affluent Client business, targeting Kes. 100M revenue within three years through acquisition, retention, cross-sell and specialist placement solutions. 
• Client Proposition: Develop a differentiated private client value proposition for family offices, business owners, senior executives, emerging wealth and priority affinity segments.

Key Competencies

• Private Client Advisory: Strong understanding of affluent client needs, wealth preservation, lifestyle assets, family office dynamics and confidential relationship management. 
• Technical Insurance Acumen: Working knowledge of private client, general insurance, specialty lines, personal liability, cyber/privacy, marine/aviation, fine art and high-value asset protection. 
• Commercial Origination: Proven ability to originate, convert and retain high-value relationships through senior networks and referral ecosystems. 
• Executive Presence & Discretion: Ability to engage UHNW clients, CEOs, family offices, banks and professional advisers with credibility, judgment and confidentiality. 

Knowledge And Skills Required

• Negotiation & Structuring: Ability to negotiate bespoke wordings, insurer capacity, pricing, service terms and claims outcomes without creating unacceptable E&O exposure. 
• Leadership & Matrix Working: Ability to lead a new business unit while coordinating Retail, Corporate, Technical, Claims, Operations, Compliance and Specialty teams. 
• Minimum 10 years’ experience in insurance broking, private banking, wealth management, bancassurance, insurer private-client business or related financial services. 
• Demonstrable network within HNW/UHNW, business-owner, private banking, professional adviser or executive-client markets, with a strong record of trusted relationship-led origination.

Professional and Academic Qualifications

• Bachelor’s degree in business, Finance, Economics, Insurance, Actuarial Science or related fields.
• MBA or relevant postgraduate qualification will be an added advantage. 
• Diploma in Insurance (ACII/IIK).